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Racer X Awards: Rider Media of the Year
Jason Weigandt

Jason Weigandt

Racer X Awards Rider Media of the Year

December 27, 2018 4:25pm
by: Jason Weigandt
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  • 2018 Racer X Awards: Rider Media of the Year

Throughout the month of December, Racer X Online editors and contributors will be handing out one award each day for an outstanding performance or effort or product related to the global motocross industry in 2018. Each winner will receive this award, which we’re calling a Roger, just like the Academy Awards have their Oscars. It’s in honor of Roger DeCoster, a great ambassador for the sport of motocross for more than 50 years. Today’s topic is Racer X Rider Media of the Year.

We were originally going to name this category of Racer X Award the Racer Instagram of the Year, until we realized one rider has already blasted past Instagram and to the next level. He’s running a Vlog, and by the very first episode, he had already outstripped all previous standards for insider access.

The source is not surprising. Adam Cianciarulo has been winning at the media game for a long time. He was on Twitter in the early days, under his “a little guy trying to make it in a big world” bio tag, and once explained his day of going to Ryan Villopoto’s place, while still on minicycles. Could he jump all the big jumps? Tweeting a play-by-play of a random practice day was still pretty new. AC gave us the goods.

Instagram later took over as the de facto town square for motocross news. Adam and his buddy Ken Roczen were there, killing the Instagram game with info that was in full reveal. They were funny, they were insider. Roczen will do some flexing and get a little controversial, while Adam’s brand plays on the lighter side, often making fun of himself before you can even get there. 

View this post on Instagram

That look on your face when they tell you you’re never going to be tall enough to ride a 250 ?. I think I was 14 here. #tbt @concept2inc ? @directmotocross

A post shared by Adam Cianciarulo (@adamcianciarulo) on Aug 23, 2018 at 8:51am PDT

He took this brand—revealing, yet funny—and found an even better outlet. His Vlog started after the Anaheim 2 Supercross, first as an easy way to show how much you can do with a GoPro. It quickly became much more, and yes Adam did tell us he got to the point where the editing was getting overwhelming.

He began to cover other topics, like including Roczen in a post, or going to Daytona, where he wasn’t even racing, just to cover behind-the-scenes stuff. I think Daytona might have been his best work, or maybe the next one from Indianapolis, where he walked back to the Monster Energy/Pro Circuit Kawasaki truck at the end of the night to find the mechanics doing donuts in the snowy parking lot. It was a random clip, but to me it displayed everything the Vlog can do—I don’t think the mechanics were supposed to be doing donuts in the snow on race bikes. Maybe we weren’t supposed to see this. We did. 

Finally, a word about Finding Stew, the “epic” two-part series starring Adam and our own Steve Matthes. They were on the hunt for James Stewart, and while they didn’t actually find him, the video revealed Adam at his not-taking-it-too-seriously best. Whereas Roczen uses the power of Instagram to show his own confidence, Adam uses his social media to prevent the need to do so in the first place.

Finding Stew Part 1

Finding Stew Part 2

See, there were those early years when AC was winning a lot as an amateur, and all of that winning brought a lot of attention and hype. It put a target on his back, and any hint of failure as a pro presented the threat of “overrated,” “overhyped” or, gasp, “bust.” 

Adam did win as soon as he got to supercross, but injuries soon derailed that, and five years later he’s still in pursuit of the 250SX title that seemed headed his way back in 2014. However, he’s successfully pivoted so far away from anything remotely cocky, that no one can cut him down. He’s transparent, he’s having a ball, and even in all of these social media posts or Vlogs or interviews, he never says he’s great. By always acting like a fan, and a nice, humble guy, he’s successfully insulated himself from all the online and social media haters. Anyone who figures that out definitely deserves an award. 

MORE 2018 RACER X AWARDS

Recommended Reading

  • Racer X Awards: Motocross Race of the Year Racer X Awards: Motocross Race of the Year December 31 - 4:40pm
  • Racer X Awards: Rider of the Year Racer X Awards: Rider of the Year December 30 - 6:05pm
  • Racer X Awards: Best Intentions of the Year Racer X Awards: Best Intentions of the Year December 29 - 5:00pm
  • Racer X Awards: Non-Racer Instagram of the Year Racer X Awards: Non-Racer Instagram of the Year December 28 - 4:25pm
  • Racer X Awards: Podcast of the Year Racer X Awards: Podcast of the Year December 26 - 1:20pm
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  • Racer X Awards: Non-National Event of the Year Racer X Awards: Non-National Event of the Year December 21 - 3:40pm
  • Racer X Awards: Press Conference of the Year Racer X Awards: Press Conference of the Year December 20 - 1:30pm
  • Racer X Awards: Replacement Rider of the Year Racer X Awards: Replacement Rider of the Year December 19 - 5:00pm
  • Racer X Awards: Crossover Rider of the Year Racer X Awards: Crossover Rider of the Year December 18 - 5:00pm
  • Racer X Awards: Fans of the Year Racer X Awards: Fans of the Year December 17 - 4:15pm
  • Racer X Awards: Vet Rider of the Year Racer X Awards: Vet Rider of the Year December 16 - 6:10pm
  • Racer X Awards: Pass(es) of the Year Racer X Awards: Pass(es) of the Year December 15 - 11:20am
  • Racer X Awards: Women’s Rider of the Year Racer X Awards: Women’s Rider of the Year December 14 - 4:00pm
  • Racer X Awards: Holeshot of the Year Racer X Awards: Holeshot of the Year December 13 - 3:40pm
  • Racer X Awards: Mechanic of the Year Racer X Awards: Mechanic of the Year December 12 - 6:00pm
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  • Racer X Awards: Minicylist of the Year Racer X Awards: Minicylist of the Year December 8 - 9:00am
  • Racer X Awards: Trophy of the Year Racer X Awards: Trophy of the Year December 7 - 2:30pm
  • Racer X Awards: Cover of the Year Racer X Awards: Cover of the Year December 6 - 1:25pm
  • Racer X Awards: Video of the Year Racer X Awards: Video of the Year December 5 - 1:00pm
  • Racer X Awards: New Rule of the Year Racer X Awards: New Rule of the Year December 4 - 3:40pm
  • Racer X Awards: Supercross Race of the Year Racer X Awards: Supercross Race of the Year December 3 - 1:45pm
  • Racer X Awards: Broadcast of the Year Racer X Awards: Broadcast of the Year December 2 - 12:50pm
  • Racer X Awards: Team of the Year Racer X Awards: Team of the Year December 1 - 12:05pm
  • 3 on 3: Will Elite Rookies Succeed? 3 on 3: Will Elite Rookies Succeed? 1:35pm
  • On This Day In Moto: December 27 On This Day In Moto: December 27 5:15pm
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