Welcome to a conversation we don't have enough in this sport. The annual American International Motorcycle Expo (or AIMExpo) is coming to Las Vegas this weekend, alongside the Monster Energy Cup, our own Friday night live podcast show, and plenty of other hijinks. The AIMExpo is primarily a trade show for motorcycle dealerships, but it's operated by the Motorcycle Industry Council, so it also serves as the industry's annual health checkup, with real talk about how to gain new riders and regrow the industry. These are conversations we should have more often, and they take place at AIMExpo.
In this week's Racer X Exhaust Podcast, Jason Weigandt dials up Larry Little, who runs the Expo as the MIC's vice president & general manager of events. The conversation is about all things motorcycling, including tackling today's challenges as well as successful strategies that have worked in the past.
The Racer X Exhaust Podcast is brought to you by Yoshimura.
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