Building on an already successful relationship, Yamaha Motor Europe is excited to announce that a comprehensive new agreement has been reached with Monster Energy that will see the hugely popular energy drink increase their commitment to all factory and official Yamaha Racing MXGP, MX2, EMX250 and EMX125 teams through to 2021.
Having already collaborated with the Monster Energy Yamaha Factory MXGP team, Kemea Yamaha Official MX2 and ASTES4-TESAR Yamaha Official EMX250 teams for the past three years, Monster Energy has strengthened its support to include the Wilvo Yamaha Official MXGP and MJC Yamaha Official EMX125 teams from 2019 onwards. The new agreement will see the American energy drink brand extend the title sponsorship from the Monster Energy Yamaha Factory MXGP team to include the newly named Monster Energy Wilvo Yamaha Official MXGP and Monster Energy Kemea Yamaha Official MX2 teams.
In a major announcement ahead of the final round of the MXGP World Championship taking place at the popular Imola road racing circuit in Italy this weekend, September 30, Monster Energy celebrated the three-year agreement with Yamaha Motor Europe by unveiling the base livery that the Monster Energy supported Yamaha factory and official teams will use in 2019. Images of the new look can be viewed and downloaded here.
"We are very proud to announce the further reinforcement of the partnership with Monster Energy, which is now covering all of the teams that we are directly supporting in the MXGP paddock. I see this as a proof of appreciation towards Yamaha Motor Europe's MX racing strategy, and also for the precious partners, which are the teams that we are racing with. Under the umbrella of the new MotoGP agreement and the reinforcement of the relationship in MXGP, it has become clear that Monster Energy is a great strategic partner that allows us to provide our loyal fans with adrenaline and emotion filled weekends, and hopefully victories," Paolo Pavesio, Yamaha Motor Europe marketing division manager, said.
Mitch Covington, vice president of sports marketing, Monster Energy, said, "It's been a good while since we first linked up with Yamaha in MXGP; ten years ago, actually, when we won the 2008 title together and we also added another one since then with Romain, so it's cool to be able to show off the 2019 colors today and announce that our journey in this series will continue on together. We feel that Yamaha 'get' the brand, and know how Monster Energy wants to go racing. We have a good connection in MotoGP and now MXGP again for the future, and we're looking forward to more success."