Elf Lubricants Returns at Title Partner of Unadilla National

The following press release is from MX Sports Pro Racing:

ELF Lubricants Returns as Title Partner of Legendary Unadilla National
Penultimate Race of 2025 Extends Storied Legacy of Central New York Venue

MORGANTOWN, W.Va. – MX Sports Pro Racing, Inc., in conjunction with Unadilla MX, has announced the return of multinational company ELF Fuels & Lubricants as title partner of 39th running of the ELF Lubricants Unadilla National Presented by Clinton Contractor, Anderson Equipment Company, and New York LECET, which will take place this Saturday, August 16, from Central New York's iconic Unadilla MX. The storied venue, which was a part of the inaugural Pro Motocross Championship, sanctioned by AMA Pro Racing, in 1972, will host the 10th and penultimate race of the 2025 season and Round 25 of the SMX World Championship regular season.

“After a memorable first year partnering with such a highly regarded company we are excited to welcome the return of ELF and appreciate their eagerness to continue supporting the Unadilla National," said Greg Robinson, President, Unadilla Valley Sports Center. "Together, we share a long and storied legacy within the sport of motocross and motorcycle racing as a whole, which has made this partnership a natural fit. ELF's influence throughout Europe spans decades and we take pride in contributing to their continued reinvestment in the U.S. market."

Originally founded in 1969 by Ward and Peg Robinson, Unadilla MX is the oldest venue in American motocross, predating the championship. The track became a foundational component of bringing the sport of motocross to the United States, expanding on the sport's European roots by hosting Trans-AMA events prior to the inception of the Pro Motocross Championship. Those European ties remained as a host venue of the 250cc USGP and the first ever FIM Motocross of Nations on U.S. soil, which allowed Unadilla to become one of the first venues embraced by both international and domestic riders alike. It has served as a crown jewel of Pro Motocross for decades, with a sprawling, natural-terrain layout that takes full advantage of the undulating landscape of the Unadilla Valley. The old school nature of the track has blended seamlessly into the sport's modern era and remains as daunting of a challenge today as it did more than 50 years ago.

Like Unadilla, ELF, whose slogan is “A Brand of Passion,” also carries a racing lineage spanning more than five decades. The passion behind the business remains the driving force of the brand’s 50-plus years of innovation and performance, where success on the racetrack has provided a foundation for proven consumer products that carry global notoriety. ELF’s own two-wheel legacy dates back to the early 1970’s, where collaborations with manufacturers like Honda and Yamaha helped the brand leave an indelible mark in road racing. Now, ELF continues its push into the off-road discipline with the same innovation, passion, and commitment that has defined the company from the very beginning.