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What Happened to KTM?

What Happened to KTM?

November 27, 2024, 6:00pm
Jason Weigandt Jason WeigandtEditorial Director
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  • Jason Weigandt Explains KTM Facing Tough Financial Times in 2024

The Exhaust Podcast is brought to you by Yoshimura R&D of America. Yoshimura is "The Leader in Performance" and has been for 60 years. With unmatched skills, knowledge and passion for racing, Yoshimura is on the forefront of the aftermarket. Yoshimura exhaust systems are race bred and feature the same legendary performance, fit, and quality that has been our trademark for six decades.

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Since the second quarter of 2024, the industry has been filled with rumors of Pierer Mobility, the parent company of the KTM, Husqvarna, and GasGas brands, running into slowing sales, an overstock of product and ultimately major financial troubles. The strong boost in powersports, bicycle, and overall outdoor recreation sales seen after the pandemic have slowed, and aggressive sales targets have suddenly become difficult to meet. While none of those dealings behind the scenes had yet impacted what the consumer sees with products—the brands continue to innovate with quite a few new machines for 2025—or on the race track, it’s becoming more and more clear the company will need major changes to continue into the future.

Jason Weigandt explains the "never waste a good crisis" mode the company was in after the pandemic, the boom that followed, and the struggle today that led the company to declare itself insolvent in Europe. It won't impact racing or motorcycle availability here in America, yet, at least beyond the cuts that were already put into motion over the last few weeks and months. But these are tough roads ahead. Is it a sign of bigger trouble in the industry, or is this just a KTM-specific issue?

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Will KTM, GasGas and Husqvarna keep racing? Yes. Tue Nov 26 Will KTM, GasGas and Husqvarna keep racing? Yes. KTM Parent Company Pierer Mobility Declares Itself Insolvent Due to Financial Crisis, Announces Restructuring Tue Nov 26 KTM Parent Company Pierer Mobility Declares Itself Insolvent Due to Financial Crisis, Announces Restructuring

The Racer X Exhaust podcast is presented by Yoshimura and Racer X Brand. Also, subscribe to Racer X Illustrated and get our new 2025 calendar coming soon!

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