The Moto Marketing Podcast is truly a podcast unlike any other, featuring some of the most iconic moto companies and athletes discussing how they’ve developed and grown their brands. Luke Nesler also brings his insight as a marketing professional about growing your own company or personal brand. If you’re trying to grow your moto business or become more appealing to sponsors, this is the show for you. Subscribe via iTunes or your favorite podcast app by searching for the Racer X Podcast Network. It's also available on the Racer X Illustrated YouTube channel, Spotify, and Google Play Music.

On this episode of the Moto Marketing Podcast, Luke Nesler is joined by Shawn Lupcho, the creator and owner of Moto-Skiveez. They discuss the research and development that goes into a seemingly simple product, but when you try to improve a design and explain the differences to the marketplace, it can prove to be challenging. Lupcho shares his story and info about his innovative product on this week's episode.

Listen to the podcast in the player below or watch the podcast in the embedded video below.