IRVINE, Calif. — Only a few weeks remain until the sixth edition of the American International Motorcycle Expo, presented by Nationwide, (AIMExpo) makes its debut at the Mandalay Bay Convention Center in fabulous Las Vegas, October 11-14. While more than 500 exhibitors will fill the show floor with a wide and dynamic range of new products and vehicles, the show’s hugely popular experiential element, AIMExpo Outdoors!, will once again be the destination to put many of these new models to the test.
The 400,000 square foot dedicated outdoor demo space is one of the many exclusive features that makes AIMExpo, presented by Nationwide, North America’s premier powersports trade show, and this year’s event will be highlighted by the presence of eight manufacturers at AIMExpo Outdoors! Returning participants Harley-Davidson, Honda, Indian, Kawasaki, and Yamaha will each bring a fleet of their latest road-going models, ranging from the increasingly popular small 125cc street bikes like the Kawasaki Z125 and the Honda Grom to legendary cruisers from Harley-Davidson and Indian, as well as high-performance YZF supersport bikes from Yamaha. A trio of manufacturers will also make their AIMExpo Outdoors! debut in Las Vegas, with SSR Motorsports/Benelli USA, Polaris Slingshot, and Vanderhall Motorworks each providing their own distinct demo experience.
“A dedicated space for attendees to fully experience the latest products from exhibiting OEM’s is part of the foundation of AIMExpo, presented by Nationwide, and each year AIMExpo Outdoors! has grown to include more manufacturers and increasingly unique experiences,” Larry Little, vice president and general manager, MIC Events, said. “The ability to see a brand-new model on the show floor and then have the opportunity to go outside and experience a true test ride provides an unparalleled level of engagement. It’s an added benefit for OEM participants to connect with consumers, as well as members of the industry, during the exclusive trade days.”
Thanks to its economical price structure, SSR Motorsports/Benelli USA has made a name for itself among entry-level riders. The California manufacturer has a diverse lineup of vehicles, including scooters, dual-sport, off-road, and street motorcycles, in addition to a side-by-side model, all of which are priced under $5,000. AIMExpo Outdoors! provides an ideal platform to bring increased awareness to SSR’s efforts, where new riders will be able to get a firsthand look at this cost-effective lineup.
Vanderhall and Polaris Slingshot are producers of two distinct avenues of autocycles. The three-wheeled lineup from Utah’s Vanderhall are hand-crafted vehicles designed in the spirit of the American roadster. They feature a retro design and a refined elegance that enters into a new area of luxury, built from a foundation of exceptional power and performance. Attendees will have one of the first major public opportunities to test drive select Vanderhall models at AIMExpo Outdoors!
The Slingshot stormed onto the powersports scene in 2014 with unbridled levels of power that provide an exhilarating experience, and the buzz it generated remains to this day. Its raw looks and performance helped pave the way for the three-wheel autocycle segment, and while attendees won’t have the opportunity to get behind the wheel of a Slingshot, they can experience the thrill ride of a lifetime with the official Slingshot Joyride. Passengers will buckle in alongside a professional driver, who will then showcase the true performance capabilities of the Slingshot on a specially designed drift course.
Collectively, hundreds of motorcycles and thousands of attendees will provide a constant stream of traffic and customer engagement over the course of four days at AIMExpo Outdoors! Interested participants are required to have a motorcycle endorsement on their driver’s license and can register for a ride directly with each manufacturer on site. Participants are also encouraged to bring a DOT approved helmet, eye protection and gloves. Suggested attire consists of ankle shoes/boots, long sleeve shirts and long sleeve pants. Each individual manufacturer may have its own requirements for riders.
AIMExpo Outdoors! Dates & Hours:
Trade & Media
- Thursday, October 11: 10 a.m.-6 p.m.
- Friday, October 12: 9 a.m.- 5 p.m.
Public, Trade & Media
- Saturday, October 13: 9 a.m.-4 a.m.
- Sunday, October 14: 10 a.m.-5 a.m.