FOOTHILL RANCH, CA - Today, Oakley and Monster Energy Supercross, a premiere global motorsports series, announced an exclusive three-year sponsorship, making Oakley the official eyewear and goggle brand of the series.
As part of the partnership, Oakley, a sports brand built on a foundation of motocross, will showcase the brand’s products and technologies at the world’s most premiere stadiums and venues in North America. The partnership will be activated at all Monster Energy Supercross events through customized, on-site fan experiences and product demos.
During the Monster Energy Supercross series, Oakley’s elite motocross athletes, including Ryan Dungey, Eli Tomac, Ken Roczen, Chad Reed, James Stewart and the Troy Lee Designs Race Team, will be wearing Oakley goggles equipped with leading technologies to provide impact protection, enhanced peripheral view and comfort.
“As a brand deeply rooted in motocross, partnering with one of the premiere global motorsports series was a natural fit,” said Cuan Petersen, Oakley’s Global Director of Sports Marketing. “For decades, Oakley has created industry leading eyewear and goggles for some of the most recognized motocross athletes in the world, and this partnership will allow Oakley to showcase the brand’s product innovations and technologies designed specifically for the sport.”
Oakley will be showcasing the brand through different touch points at the races, as well as for fans watching at home through live-broadcast integrations. As the partnership progresses, Oakley will reveal innovative products to enhance riders’ performance on the track.