Irvine, CA — MSR is proud to ring in the new year by re-signing Baja champ Robby Bell. After capturing his third Baja 1000 title, Bell and MSR have inked a deal that will extend their partnership through the end of the 2016 season. Bell adds his name to a long list of legendary off-road athletes to represent the brand started by the legend himself, Malcolm Smith.
“I’m very happy to be continuing my relationship with MSR," says Bell. "The brand is an icon in the off-road world, started by one of the legends of motorcycle racing, so it’s a great honor to be a part of that legacy. MSR has shown a great commitment to the off-road community over the years and it’s fantastic to see them continuing to support, and stylishly protect, the grassroots of our sport.”
"It is fitting to have Robby back in MSR gear, since winning the Baja 1000 is what helped launch Malcolm Smith's career back in the day," says MSR Brand Manager Nick McBride. "While the gear has definitely evolved since those epic photos of Malcolm blasting across the dry lake, the heart and soul of what makes a champion continue. It is an honor to have Robby continue the MSR legacy."
Robby has a laundry list of events he will be racing, and MSR will be there to support him. To follow every race, check in at www.robbybellracing.com. For more information and to stay up to date on everything MSR, please visit our website at msracing.com or follow us on Facebook, Twitter and Instagram.