Monster Announces Limited Licensing Agreement with Factory Effex

CORONA, Calif. - Monster Beverage Company announced today the formation of a limited, non-exclusive licensing arrangement with Factory Effex, Inc. The new venture will feature a line of Monster Energy branded motorcycle graphic kits available for select makes and models of off-road motorcycles.

"Monster Energy welcomes Factory Effex as one of our licensing partners," said Vipe Desai, Director of Marketing for Monster Beverage Company. "Monster is very enthused about this cooperative effort that will offer high quality Monster Energy branded items to motocross enthusiasts."

For more information regarding this press release, please contact Dianthe Treantafelles, Licensing Manager for Monster Beverage Company at (951) 280-2395.

Monster Beverage Company is a SoCal-based beverage business and the by-volume leader of energy drink sales in the United States. Led by its flagship Original Monster Energy, the diverse Monster Energy beverage lineup also includes: Lo-Carb, Monster Assault, Monster Khaos, Monster's fruit juice hybrid dubbed "M-80," the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy "Hitman" energy shot. For more information on the Monster Beverage Company, please refer to our website: www.monsterenergy.com