In addition to being the most viewed X Games ever, a record number of fans consumed the extensive X Games 15 content featured across ESPN and ABC's global distribution platforms, including television, internet, iPods, mobile and more. Once again, the networks unprecedented multimedia offerings provided complete coverage of the world’s premier action sports competition, July 30 - August 2 in Los Angeles to fans everywhere.
“It is always our goal to serve the fans, athletes and sponsors in as many ways as possible, while still growing the reach of our telecast and franchise each year,” said Rick Alessandri, managing director, X Games franchise. “ESPN has once again proved why the X Games are the definitive action sports franchise. This year we were able to deliver the most compelling action sports content to fans on more platforms than ever before.”
The event’s success this year included:
Television: X Games 15 was ESPN’s most-watched in history. ESPN increased its X Games coverage to almost 10 hours, compared to six and seven in the previous two years. X Games 15 delivered a 1.0 rating, representing an average of 988,000 households and 1,393,000 viewers (P2+) making it the most-viewed X Games ever among viewers (P2+).This was also the third consecutive year that ESPN aired only prime-time telecasts and the third consecutive year ESPN delivered a 1.0 or higher rating for the entire event.
ESPN’s X Center telecasts delivered a 0.5 rating, representing 473,000 homes and 619,000 viewers (P2+).The X Center audience increased 14% among viewers (P2+). Key male and overall viewer demos were also up across the board compared to last year.
Nearly 44 million people tuned into X Games on ESPN, ESPN2 or ABC during the four-day event. This number is up 11% from last year’s total X Games reach of 39.4 million viewers.
Internet: Online at ESPN.com/Action, fans consumed the best action sports news, video, results and more - driving a 15 percent increase in visits and a 46 percent increase in page views, compared to last year. Additionally, on ESPN.com/Action and ESPN's YouTube channel, fans viewed video more than 800,000 times.
On ESPN360.com, total time spent viewing of X Games 15 grew 285 percent over last year, with fans averaging 30 minutes of time spent viewing per user (a 173 percent increase over last year).
Mobile - ESPN Mobile TV: On mobile phones, page views to X Games related content on ESPN's industry leading mobile Web site was up 47 percent. Fans also participated via text voting and alerts more than ever before. Incoming text messages from fans increased 60 percent over X games 14, and alerts requested and sent to fans increased 312 percent. Additionally, 96 percent of votes in the Navy Best Whip competition were received via mobile phones. Fans could participate in voting both at the venue or if they were watching on television.
ESPN International: X Games 15 aired live in Australia, New Zealand, Israel, Africa, Mexico, Brazil and the Middle East. The event was also televised on ESPN Star Sports in Asia and appeared on ESPN’s International networks in more than 121 countries and territories in Latin America, the Pacific Rim, the Middle East, Africa, Caribbean and Central America. In addition, X Games 15 was syndicated to an additional 24 countries around the world and ESPN produced 10 hours of syndication shows for clients to air at a later time.
ESPN Deportes broadcast almost 14 hours of X Games 15 coverage, and more than 20 hours of live coverage aired on ESPN360.com platforms in Mexico and Chile.
iTunes: X Games 15 and X Games 14 Classix both went live on the store along with ESPN Films: Moto X: Evolution of the Trick, Shaun White: Don't Look Down. The X Games 15 series started with "15 Greatest Moments" from the past 15 X games and an additional nine titles were added by the conclusion of X Games 15, including Highlight and Best Of shows.
X Box Live: X Games 15 content, including the 15 Greatest Moments and 5 Best Of shows: Best of Motors, Best of Skate, Best of BMX, and Big Air Rail Jam.-30-