Dew Tour Arrives in Portland

Burr Ridge, Ill. – The Dew Tour, the world’s premier season-long action sports tour, begins the third stop of the 2009 season on Thursday, August 13 at the Rose Quarter. The Dew Tour comes to Portland, Ore. for the fifth consecutive year for the Wendy’s Invitational. The five-city tour kicked off in Chicago in June, continued in Boston in July and will include stops in Salt Lake City and Orlando to end the season.

The Wendy’s Invitational will include competitions in BMX (park, vert and dirt) and skateboarding (park and vert). There will also be a freestyle motocross jam session and a Friday evening concert with hip-hop group, LMFAO. A daily Festival Village will include interactive booths, athlete autograph signings and much more.

The athlete roster includes the who’s who in action sports, highlighted by 2009 Maloof Money Cup champions Chris Cole and Alex Perelson and X Games 15 gold medalists Paul Rodriguez, Scotty Cranmer and Garrett Reynolds.

Event week kicks off with the Tonight Show with Conan O’Brien, featuring Dew Tour freestyle motocross athletes Adam Jones, Mike Mason and Robbie Maddison. The segment will air tonight, Tuesday, August 11th, at 11:35 p.m. EST.

Tickets for the Dew Tour’s Wendy’s Invitational are on sale now through the Rose Quarter Box Office, participating Safeway and TicketsWest locations, by calling (877) 789-ROSE, or at ComcastTIX.com. 

The complete schedule of events for the Wendy’s Invitational is as follows:

Thursday, August 13th – Gates Open at 2:00PM

3:30PM – 6:00PM   SKB Park Prelims

7:00PM – 8:30PM   SKB Vert Prelims

Friday, August 14th – Gates Open at 3:00PM

3:00PM – 4:00PM   BMX Vert Prelims

4:30PM – 6:00PM   BMX Dirt Final

7:00PM – 8:30PM   SKB Vert Final

9:00PM–11:00PM   Music - LMFAO – Rose Garden Fountain

Saturday, August 15th – Gates Open at NOON

1:00PM – 3:00PM   SKB Park Final

3:30PM – 6:00PM   BMX Park Prelims

7:00PM – 8:30PM   BMX Vert Final

Sunday, August 16th - Gates Open at NOON

1:00PM – 3:00PM   BMX Park Final

3:30PM – 4:30PM   FMX Jam Session

***SCHEDULE SUBJECT TO CHANGE

In its fifth year, the Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2008 Dew Tour totaled nearly 275,000 and an average of 49 million viewers tuned in via NBC, USA, MTV and MTV2. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season’s end.

The Wendy’s Invitational will be broadcast LIVE on NBC Sports the following days and times:

Saturday, Aug. 15th               4:00 p.m. – 6:00 p.m. EST

Sunday, Aug. 16th                 4:00 p.m. – 6:00 p.m. EST

Schedule is subject to change so check your local listings.

The Dew Tour will also air live on Verizon Wireless V CAST in the Sports folder, August 15th and 16th from 4:00 p.m. – 6:00 p.m. EST.  For more information visit Allisports.com.

The complete 2009 Dew Tour schedule is as follows:

Event                                       Date                             Location

Nike 6.0 BMX Open                    June 26-27                    Chicago, Ill.—Grant Park

Skate Open,                              July 24-25                     Boston, Mass.—TD Garden

ISF Skateboarding World Championships

Wendy’s Invitational                Aug. 13-16                    Portland, Ore.—Rose Quarter

Toyota Challenge                       Sept. 17-20                   Salt Lake City, UT—EnergySolutions Arena 

PlayStation® Pro                        Oct. 15-18                     Orlando, Fla.—Amway Arena

Dew Tour

The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA.  Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel.  The Dew Tour partners include Mountain Dew (tour title sponsor); and Nike 6.0, Wendy's, Toyota and PlayStation® (event title sponsors).  Associate partners include Ball Park, Nerf, and Verizon Wireless. More information can be found at www.allisports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks 

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.