GEICO Powersports Inks Multi-Year Deal As EnduroCross Title Sponsor

ANAHEIM, Calif. – Producers and promoters of the highly popular AMA EnduroCross Championship Series announced today that motorcycle and action sports-friendly insurance company GEICO Powersports has stepped up as the title sponsor of EnduroCross, effective immediately.

The multi-year deal with GEICO Powersports and the AMA EnduroCross Championship Series opens at Las Vegas ’ Orleans Arena on July 25th and in the coming months travels through the heartland ( Oklahoma ) and to the East Coast ( South Carolina ), then back through the Midwest ( Ohio ) and Rocky Mountains ( Colorado ) before finishing up right back where it started – Vegas’ Orleans !

Date               City/State                              Venue

July 25            Las Vegas , Nev.                    The Orleans Arena

Aug. 15           Guthrie , Okla.              Lazy E Arena

Sept. 12         Florence , S.C.                        Florence Civic Center

Oct. 3              Columbus , Ohio                     Schottenstein Center

Oct. 24            Denver , Colo.                         National Western Complex

Nov. 21           Las Vegas , Nev.                    The Orleans Arena

“EnduroCross is a truly innovative form of motorsport, bringing a popular style of off road motorcycle competition - sometimes spread out over hundreds of miles - into an intimate arena setting where fans sit right on top of the action,” said Eric Vaden, GEICO Powersports Marketing. “GEICO Powersports is not only the title sponsor of EnduroCross, but we’re also one of the big fans of the sport. We’ll be right there as part of the audience, cheering on these amazing athletes and the miraculous ways in which they pilot their motorcycles through the unforgiving terrain on a GEICO Powersports EnduroCross track.”

Entering its sixth year, GEICO Powersports EnduroCross, the brainchild of famed international event originator and promoter Eric Peronnard, has become a mainstay on the AMA pro competition motorcycle circuit. The world’s top off road, enduro, hare scramble and cross country competitors – representing all of the major motorcycle brands – make up a competition field that also features the top local and regional pro racers trying to qualify for the main events.

“And all of these guys – and their friends and families – need insurance, as do the tens of thousands of fans that come to cheer them on throughout the EnduroCross season,” said Lance Bryson , Director of Sales & Marketing for EnduroCross. “GEICO Powersports recognizes this, and understands the high level of sponsor loyalty our industry enjoys, which is one of the main reasons they’re on board as the title sponsor in a multi-year deal with EnduroCross.

“Everyone at EnduroCross, the hundreds of racers that will compete in EnduroCross this year and, most importantly, we can speak for the legions of fans that flock to the events who are applauding GEICO Powersports for stepping up as the title sponsor of EnduroCross. We can’t wait to get things started here in Vegas in just a couple short months.”

EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in!  Known as the “toughest racing on two wheels,” this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always come down to the wire and this year will be no different as the series starts and finishes at Vegas’ Orleans Arena! Don’t miss your chance to see GEICO Powersports AMA Endurocross “Live” - and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

Tickets On-Sale NOW at the Orleans Arena, 888-234-2334; or online at www.OrleansArena.com

For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com. 

For TV airing dates/times visit www.motorsportshour.com

Source Interlink Media Motorsports:
Encompassing the highly successful Maxxis AMA MiniMotoSX,  the GEICO Powersports AMA EnduroCross Championship Series and the GEICO Powersports AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com.