Muscle Milk Sponsors “Recovery Ride of the Day"
MORGANTOWN, W.VA - Building on the success of its inaugural campaign a season ago, the Muscle Milk Recovery Ride of the Day award will return for each of the 12 stops on the 2009 Lucas Oil AMA Pro Motocross Championship.
The Muscle Milk Recovery Rider of the Day is an award designed to recognize the one rider in each class that posts the best increase in finish position from Moto 1 to Moto 2 for both, with a $500 per class payout presented on the podium by the Muscle Milk girls each round.
"The Muscle Milk Recovery Ride of the Day was an instant success last summer," said Nikki Brown, VP of Marketing for CytoSport. "The Muscle Milk product line is a perfect fit for outdoor motocross and is excellent in assisting in the athlete's recovery after each ride. Awarding the rider who shows the most recovery on the track goes hand in hand with the product."
Muscle Milk is presenting sponsor for the MDK/KTM Race Team and its Muscle Milk product is also used by several of the top professional riders in the sport.
For more information about the Lucas Oil AMA Pro Motocross Championship, please contact media coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5752.
For fan and racing information on the 2009 Lucas Oil AMA Pro Motocross Championship, including television coverage of the 250 Class, log onto www.allisports.com.
CytoSport
CytoSport, the maker of Muscle Milk, is the largest sport nutrition protein beverage company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was recently named the 2008 Ready-to-Drink Beverage of the Year by industry enthusiasts. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.
Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.
Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the AMA Pro Motocross Championship." For more information on Lucas Oil, please visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT. AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series. Learn more about AMA Pro Racing at www.amaproracing.com.
