MORGANTOWN, W.V. – As part of the continued focus on rebranding American Motocross, MX Sports Pro Racing has announced the introduction of Monster Energy® Fan Fest, a Friday night pre-race party, at each of the 12 rounds of the 2009 Lucas Oil AMA Pro Motocross Championship.
A reliable, tenured sponsor of the sport of motocross for many years, Monster Energy® has stepped up to support each of the Fan Fest events throughout the season. The energy, excitement and upbeat atmosphere that Monster brings everywhere it goes will ensure a night of fun for everyone in attendance while also adding to the anticipation to the national event on Saturday.
Beginning with the opening round at Glen Helen Raceway in San Bernardino, Calif., Monster Energy® Fan Fest will serve as an interactive and fan friendly way to preview to the following day’s race. Special events will highlight each respective event, but those in attendance can count on the opportunity to meet some of the world’s fastest riders in a relaxed environment, as well as watch minibike racing and many other fan-friendly events. In addition, many events will feature marquee legends riders, who will be available for bench racing and autographs. Closing out the evening party will be a rock concert, with the motocross-friendly band Ten Man Push leading many of the events.
“Monster Energy® Fan Fest is a great chance for the fans to get up close and personal with their favorite riders and get a sneak preview of the national track prior to race day,” said MX Sports Pro Racing Director of Operations John Ayers. “With so much excitement surrounding the season and each round, the addition of a Friday night celebration will bring a festival-like atmosphere to every event, and allow for a more relaxed environment to meet top riders and sample some of what the events have to offer.”
Each track will host a unique event, with a variety of activities and special features. Details of each Fan Fest will be announced throughout the season, and will be posted at www.Allisports.com as they become available.
For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at email@example.com or by telephone at (949) 365-5752.
For fan and racing information on the 2009 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series – the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli TV Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, greases, and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.
Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products in 1989 after he spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.
Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the AMA Pro Motocross Championship.” For more information on Lucas Oil, please visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization operates and manages AMA Pro Road Racing, which includes AMA Pro American Superbike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro SunTrust Moto-GT. AMA Pro Racing also manages and works closely with the day-to-day operational organizations of the AMA Pro Flat Track Championship and the AMA Pro Supermoto Championship Series in addition to other two-wheel and ATV series. Learn more about AMA Pro Racing at www.amaproracing.com.