New Era Announces James Stewart Hat

New Era Cap Company Announces the Release of CAPTURE THE FLAG® | JAMES STEWART

Irvine, CA (February 7, 2008) – New Era Cap Company, the worlds premier headwear manufacturer, is proud to announce the much anticipated release of CAPTURE THE FLAG® | JAMES STEWART, the latest addition to the extremely limited edition collection and the first within the motocross industry.

In 1954 New Era brought the fitted 59FIFTY to life. Since, it has stood for authenticity, quality, allegiance, and identity. For over 50 years the New Era 59FIFTY has been a symbol of self-expression, and sport, it has transcended time, bringing a voice to a new era of believers and visionaries. Within this cap there is a history, loyalty, style, and future.

CAPTURE THE FLAG®, introduced in 2004, is a collection of artist-inspired headwear, designed by individuals who are pioneers in their own right, symbolizing passion, constant change and capturing the essence of originality. Detailed, distinct and destined to be in high demand, CAPTURE THE FLAG®
embraces the authenticity that helped found New Era in 1920. Each collection, designed by past artists including Spike Lee, Jake Burton, and The Game, is produced in extremely limited quantities establishing CAPTURE THE FLAG® as one of the most sought after collections.

The latest addition was developed with the original 59FIFTY and by James Stewart himself. With details ranging from suede to satin and gold accents, the cap reflects James’ strong personality and his ability to continually take it to the next level. Accompanied by a black ostrich collectors box and a hand-signed authenticity card, CAPTURE THE FLAG® | JAMES STEWART promises to set a new standard in headwear. Due to hit retail on February 16, 2008, through www.neweracap.com and www.foxracing.com, the set retails for $125.00 and is extremely limited with only 290 units available worldwide.

To view additional details on the collection and an interview with James, go to www.neweracap.com .

About New Era Cap

Since 1920, New Era Cap, located in Buffalo, New York, has been the world’s premier headwear brand with products that transcend time, culture, sport and fashion. Producing more than 30 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major
League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company employs people in New York, Alabama and at its operations in
Canada, Europe and Japan. New Era is a ‘Category A’ affiliate of the Fair Labor Association.