“We have had numerous meetings with the new management of BooKoo Beverages. Our discussions have always been positive in our mutual efforts to promote and brand the BooKoo Arenacross Series and BooKoo Energy Drinks ,“ said Mike Kidd, President of MKEG. “I have a high level of confidence and trust that our relationship is working. In fact, according to AC Nielsen, BooKoo has just been elevated to the number 8 position in the energy drink market.”
Dan Lee, President & CEO BooKoo Beverages says, “The BooKoo Arenacross series is a perfect fit for BooKoo Energy Drinks and we look forward to a long relationship as the title sponsor.