Mike Kidd Entertainment Acquires Arenacross from Advanstar
Santa Ana, CA – January 4, 2005 – Advanstar Communications, Inc. – a
leading worldwide media company providing integrated marketing
solutions for the Fashion, Life Sciences and Powersports industries –
today announced the sale of the BooKoo Arenacross Championship Series
to Mike Kidd Entertainment Group.
Mike Kidd, owner of Mike Kidd Entertainment Group, has been an
Advanstar employee for the past two years and most recently Race
Director for Advanstar’s Arenacross Championship Series.
“Mike has an aggressive agenda in place to change the face of
motorcycle racing in America. Advanstar has played a leading role in
reinventing Arenacross to provide real value to those that participate,
contribute and enjoy motorcycle racing. This new ownership structure
will provide a platform to create other forms of motorcycle racing. We
support Mike’s efforts and look forward to continuing a working
relationship between the BooKoo Arenacross Championships events and
Advanstar’s Cycle World International Motorcycles shows in the future,”
said, Skip Johnson, VP Advanstar Powersports Consumer Events.
“Advanstar has been a great asset in developing a new brand of
motorcycle racing”, said Kidd. “Their support, connection and
credibility in the market, combined with our racing team’s experience
and expertise along with a successful track record has helped us
successfully reinvent Arenacross. We appreciate Advanstar’s
support in establishing an opportunity to move forward with a variety
of new racing projects in the very near future.”