Pierer Mobility (Owners of KTM) Celebrate Grand Opening of New North America Headquarters
Yesterday, KTM North America and Pierer Mobility AG (parent company of the “KTM Group”) held the grand opening of the all-new, state-of-the-art facility located in Murrieta, California. Check out Jason Weigandt’s Weege Show walk and talk video, which gives you a behind-the-scenes tour of the facility and he speaks with some of the massive total of factory riders on hand. Weigandt talks with Daniel Blair (KTM amateur team manager), Ian Harrison (Red Bull KTM team manager), Marvin Musquin, Cooper Webb, Aaron Plessinger, Josh Hansen, Tom Vialle, Max Vohland, RJ Hampshire, Christian Craig, Nate Ramsey (Rockstar Energy Husqvarna team manager), Talon Hawkins, Michael Mosiman, Justin Barcia, Wil Hahn, Max Lee (Troy Lee Designs/Red Bull/GasGas team manager), and Pierce Brown throughout the KTM, Husqvarna, and GasGas factory team race shops.
Then Weigandt checks out the suspension, engine, machine shops, as well as the machine shop, parts, research and development, before visiting the KTM American Flat Track factory race shop, the off-road race divisions for GasGas, Husqvarna, and KTM, including folks like Kailub Russell, Ben Kelley, and trainer (and legend) Mike Brown. A chat with Blair and Roger De Coster finish off the video tour.
The new campus will house all of Pierer Mobility group's business offices for North America, and then the separate Motorsports building houses the race teams and development.
The full press release below is from KTM:
KTM North America and Pierer New Mobility North America Celebrate Brand New Corporate Headquarters with Grand Opening Event in Murrieta
- Parent company, PIERER Mobility AG, showcases eight world-class brands under one roof
- With $53 million dollars - biggest single investment in history of Pierer Mobility AG
- Statement in direction of market and customers – North America is one of the most important sales markets
MURRIETA, Calif. – Tuesday afternoon marked a significant milestone for the KTM North America, Inc. and Pierer New Mobility North America organization as it celebrated the official grand opening of Pierer Mobility AG’s brand-new North American Headquarters in Murrieta, California.
Special guests from all over the world were in attendance for Tuesday’s festivities, which included a ribbon cutting ceremony to officially unveil the world-class facilities dedicated to the company’s premium motorcycle brands KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.
With global headquarters based in Austria, PIERER Mobility AG – parent company of the highly prominent two-wheeled brands – is Europe’s leading manufacturer of powered two-wheelers that has been an active player in the North American market since 1967. PIERER Mobility AG CEO, Stefan Pierer, and select members of the global Board of Directors were in attendance on Tuesday to celebrate the momentous occasion.
“This is an emotional day for me,” said Stefan Pierer, CEO of PIERER Mobility AG. “Exactly 30 years ago I started in the USA with only a dozen of employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approx. 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing, that is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”
The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s class-leading products and technology. Specifically, in North America, the organization has grown from 30 employees in 2009 to almost 360 employees in 2023 and this new building allows for further room to expand and grow to support its network of more than 1,000 independently owned small businesses across North America.
CEO of KTM North America, Inc. and PIERER New Mobility North America, Inc., John Hinz, addressed the group on Tuesday afternoon, “Today marks a massive milestone in our company’s history. The campus and our facilities, this represents the single biggest investment by our company, so thank you to Mr. Pierer. We designed these buildings for our employees, race teams, athletes and truly for our dealers across North America to help support our brands and help support sales. This new campus showcases not only the facilities as a tool for our employees and dealers, but it’s our commitment, our dedication and our investment into the motorcycle and bicycle industry here in North America.”
The development, which is situated on 20 acres of land adjacent to the French Valley Airport just off Winchester Road, was initially announced in August 2021 and the project officially broke ground in November of the same year. Following an extraordinary development phase over the past 15 months, the $53 million corporate campus is now operational with three state-of-the-art buildings that include over 130,000 square feet of space dedicated to the company’s technical development, administrative offices, media relations, dealer training, warehouse and world championship racing departments, with 12 additional acres set aside for future development.
The group’s purpose-built private motorsports facility – RD Field – sits one block south of the corporate campus, equipped with two supercross test tracks, hard enduro test track and a trials competition section for product testing and athlete training.
For more information on KTM, visit www.ktm.com.
Check out some photos from the grand opening by Spencer Owens below.
