We have welcomed a new show to the Racer X Podcast Network: The Moto Marketing Podcast hosted by Luke Nesler. This truly is a podcast unlike any other. It will feature some of the most iconic moto brands and athletes discussing how they’ve developed and grown their brands. Luke and his co-host, George Cicci, will also bring insight about growing your own company or personal brand. If you’re trying to grow your moto business or become more appealing to sponsors, this is the show for you. Subscribe via iTunes or your favorite podcast app by searching for the Racer X Podcast Network. It's also available on the Racer X Illustrated YouTube channel, Spotify, and Google Play Music.

On this episode of the Moto Marketing Podcast, Brett Smith, also know as BJ Smith, joins Luke Nesler to talk about how he created the popular brand We Went Fast. What started as a passion to tell cool stories from the past is now one of the most talked-about brands among old-school moto heads. What you may not know is the story about how We Went Fast came to be. In a prime example of not overthinking the situation and just getting started, Brett created his media company from nothing more than an Instagram account and never looked back.

Listen to the podcast in the player below.