Beginning December 1, 2016, FMF Apparel, Inc. and La Jolla Group will undergo a transformation in their partnership. After five strong years of operating under a licensing arrangement where La Jolla Group owned the Global Trademark for the design, development, production, distribution, marketing, and sales of all apparel and accessory products bearing the FMF logo, FMF Racing (the brand & trademark owner) will assume complete control of the apparel business moving forward with the La Jolla Group transitioning to a service‐level partner, supporting all operational functions on behalf of FMF Racing over the course of the next year.
This shift in relationship will allow FMF Racing to more directly realize and influence the gains the apparel division has made over the past two years, while La Jolla Group will be hired by FMF Racing to assist with the transition by offering the world‐class operational support that it’s become known for throughout the industry. As part of the transition, the existing staff that’s been responsible for the apparel and accessory business in the recent past are likely to transfer with the FMF brand and continue their efforts under the direction of the FMF brand owners.
Donny Emler, Jr., marketing director for FMF Racing, had to say this of the move, “The partnership we have had with La Jolla Group over the last five years has been remarkable. We have seen tremendous growth of the FMF brand and the apparel segment and our staff have been a huge part of our marketing and brand awareness. We look forward to transitioning the brand back to our team with the operational support and guidance that LJG will help to provide during the process."
