HOUSTON - Why would any new company enter the competitive motorcycle goggle market? There remains a gap that needs to be filled with riders who want premium safety materials, a reasonable price and unique color combinations. The Violation Brand will fill this void. Violation was started by a long-time motocross enthusiast and owner of one of the most visible independent teams in the Monster Energy AMA Supercross pits, Shea Racing.
Violation is focused on offering affordable, premium goggles to motorcyclists around the world. The Violation team shares the same passion and thrill that can only happen on two wheels. The line was designed with all types of riding in mind, with safety as the main concern: motocross, off-road, flat track, supermoto, and freestyle. Violation uses the highest quality materials available that results in a long-lasting, superior goggle with unique designs at a very moderate price tag.
Prior to the final production, Violation goggles went through months of testing using pro and amateur riders, on the track and on the trail.
The Violation goggle line offers unique style, such as the Felony Model that has a $100 bill design on the frame. This model has an ergonomic pliable face-fitting frame designed to maximize ventilation and contour to your face. Clear, anti-scratch, UVA protection, wide view Lexan lens with built in tear-off pins. Three layers of high-density foam plus an absorbent sweat diffusion liner that soaks up maximum sweat. Elastic anti-slip strap with silicone to prevent movement on your helmet completes this version for $46.50.
The Violation Felony model is joined by four other choices: the Provoke, Storm, Rage and Random 1. The Random 1 is the most basic model for $29.50. Even as a basic model, the Random 1 includes premium materials such as three layers of high-density foam plus a sweat diffusion liner.
The Violation Brand was created by Tim Shea, owner of the Shea Racing pro motocross team. He said, "I’ve worn every goggle brand on the market and the difference here is the premium materials with the fresh color combinations at a price the average rider can afford. Being a motorcycle enthusiast, let alone a racer, it’s expensive. So we focused on producing a stylish, functional goggle at a price that doesn't kill your cash flow. We strive to provide cutting edge designs. As a pro-am motocross racer, pro team owner and someone who has supported amateur racers for years, this line exceeds my original expectations."
Violation offers free shipping on all goggles and clothing. There is no minimum order. Whether you buy one or 10, shipping is completely free. Each goggle includes a goggle bag and stickers.
Violation Brand goggles and a full clothing line, ranging from T-shirts to zipper hoodies to girl’s tank tops, can be ordered online at www.violation1.com. Violation is focusing on direct selling to consumers to keep cost down and return that savings to the enthusiast.
Violation's marketing emphasis will be on supporting amateur and pro riders who can provide visibility across the nation and give feedback for future designs. It will soon make announcements regarding signed riders. Sponsorship program information is available on its website at www.violation1.com.
About Violation Brand
Violation Brand is focused on offering affordable, premium goggles to motorcyclists around the world, along with a line of edgy clothing. Our team all shares the same passion and thrill that can only happen on two wheels. Whether you're into motocross, off-road, flat track, supermoto, or freestyle, safety is our main concern. At Violation Brand we use the highest quality materials available for our goggles, along with our clothing line. The finished product is a long lasting, superior goggle with unique designs at a very moderate price tag. Plan to check out the Violation/Shea Racing team and other Violation sponsored riders during the 2011 AMA Monster Energy Supercross Series who will wear the line. Visit www.violation1.com to order online or for more information.