Toyota Adds Additional Excitement to Mix for Supercross Riders and Fans
Toyota Moves Forward Rider and Fan Experience with Awards and On Site Activities
Torrance, Calif. – (Jan. 6, 2006) – Toyota, the official vehicle of
Amp’d Mobile AMA Supercross Series, is adding a new element to the mix
for riders and fans by awarding trucks to winners in three categories
and bringing the interactive Toyota Zone to fans and riders throughout
the 16-race series.
Toyota Tundra pickup trucks will go to the AMA Supercross Series
champion’s mechanic, the top finishing privateer in AMA Supercross and
to the winner of the Dave Coombs Sr. East/West AMA Supercross Lites
Shootout in Las Vegas. The award trucks offer Toyota an
opportunity to support the person most responsible for helping the
Supercross champion win the crown, along with riders working their way
up to the premier class and those without the support of a factory team
to move forward in their racing careers.
“These awards allow Toyota to recognize the privateers, Lites Champion
and the guy behind the AMA Supercross champion, all of whom are
important to the future of the sport, but are seldom in the limelight,”
says Doug Frisbie, manager of corporate events for Toyota Motor Sales,
U.S.A., Inc. “It’s a great opportunity for us to give back to the
riders and teams after a great season of racing.”
Located in the pits, The Toyota Zone features a DJ spinning tunes; a
photo opportunity that allows fans to hop on a bike in front of a
backdrop resulting in a photo jumping a Supercross finish line; “Inside
Line” on-site programming offering interviews with riders and a
behind-the-scenes look into the sport, broadcast exclusively on the
Toyota Zone outdoor LED screen; vehicle displays and give away
opportunities. Finally, fans will also have the opportunity to
“upgrade” their seats and move into a VIP section for a portion of the
race just by visiting the Toyota Zone.
The Toyota Zone will also feature the Rider’s Lounge; open exclusively
to all riders, mechanics, and industry VIPs. This will be a welcome
addition for local riders and privateers, who do not have the amenities
of the factory teams. The Rider’s Lounge is a place to relax and
refuel, and features a host of free offerings including food and
beverage, laundry service, music, wireless internet, computer
workstations, XBOX 360 and an exercise bike.
“The Toyota Zone really offers something for everyone,” adds
Frisbie. “Riders, especially privateers, get a quiet place to
relax and some of the amenities found in the factory semis. Fans
get an exciting interactive experience. It’s a great way for
Toyota to assist riders in need and to get fans that much closer to
their favorite sport.”
For the 2006 Supercross season, and continuing through the 2006
Motocross season, fans have the opportunity to win Supercross-related
merchandise instantly at the Toyota Zone. They can also enter a
nightly drawing for a chance to win $100 in riding gear and a chance to
win “Ride of Your Life” sweepstakes, where a lucky winner and a
companion will have the chance to ride at the famed Castillo Ranch
courtesy of Toyota. In addition to entering the “Ride of Your
Life” sweepstakes on site, fans unable to attend races will have an
opportunity to get in on the action by visiting www.toyotacross.com
launching on Saturday, January 7.