The following press release is from MX Sports Pro Racing:
100% Eyewear Continues Support as Official Eyewear of Pro Motocross Championship
MORGANTOWN, W.Va. – MX Sports Pro Racing, Inc., has announced the return of 100% as the “Official Eyewear” of the Pro Motocross Championship, sanctioned by AMA Pro Racing. The San Diego based manufacturer of goggles, sunglasses, gloves, and accessories has been a fixture in the series for several years as an integral partner and supporter of the world’s most prestigious off-road motorcycle racing series.
“Our company was founded through a passion for the captivating competition and relentless pursuit of victory on the iconic racetracks of the Pro Motocross Championship. Our continued support of the series has become part of the fabric of our brand,” said Dave Ginolfi, Sports Moto Marketing Manager, 100%. “These truly gifted athletes give it their all, week in and week out, putting everything on the line in hopes of becoming champion. True to our name, 100% embodies that commitment to being the best, creating proven, battle-tested goggles and sunglasses worn by the most successful racers in the sport.”
As a brand, 100% has long been associated with motocross Americana, with roots that date back to the early 1980’s, during one of the most iconic eras of the sport. The lineage can be traced back to legends like David Bailey, Johnny O'Mara, and Rick Johnson, who wore the 100% logo on their jerseys, with a modern rebirth that has seen the brand reclaim its prominence within the motocross world while also expanding into other sports like cycling, mountain biking, snow sports, and even baseball.
Today, the lineup of 100% athletes features the biggest names in the SuperMotocross World Championship Series, including reigning Pro Motocross, Supercross, and SuperMotocross World Champion Jett Lawrence, fellow SuperMotocross World Champion Haiden Deegan, former Pro Motocross Champion Dylan Ferrandis, multi-time MX2 World Champion Tom Vialle, and multi-time Supercross Champion Cooper Webb.
“The legacy of 100% dates back to one of the most formative periods in the history of American motocross, making it a name that has become synonymous with not just the Pro Motocross Championship, but the sport as a whole,” said Davey Coombs, President, MX Sports Pro Racing. “The modern evolution of the brand, which was founded by late visionary Drew Lien, has seen it become a multi-faceted company, with products worn by the most recognizable and talented names in not just motocross, but also a wide array of sporting disciplines. We are grateful for their many years of support as the ‘Official Eyewear’ of the Pro Motocross Championship and celebrate their continued successes on the racetrack.”
The Pro Motocross Championship will reach its halfway point of the 2024 season with Round 6 of the summer and the sport’s own Independence Day tradition that is the Bob The Cooler RedBud National from Michigan’s storied RedBud MX this Saturday, July 6. Tickets for RedBud and the remaining rounds of the championship can be purchased by visiting ProMotocross.com.
