FLY Racing is charging into 2023 with improvements to both style and performance. Led by the industry-leading Formula helmet featuring RHEON Technology, FLY Racing has become synonymous with innovation and outside-the-box thinking. FLY Racing has the widest product range in the sport, ensuring you can find exactly what you’re looking for. In short, FLY Racing embodies all things motocross. Check out the new line at FLYRacing.com, @FLYRACINGUSA on social media, and our athletes at Monster Energy AMA Supercross and AMA Pro Motocross Championship events in 2023.

On this episode of the Fly Racing Racer X Podcast, I call up Senior Manager, Public Relations/Brand Experience/Race Marketing at Kawasaki Ken Essex to talk about marketing SX and MX wins to sales, the new Kawasaki KX450SR, his path into racing from Canada, and much more.

Listen to the Essex podcast file directly or get it from Stitcher, the PulpMX App, or your local podcast player.