Feld Entertainment Reveals New World Championship Brand Identity
ELLENTON, Fla., – Feld Entertainment, Inc., announced today a new brand identity ahead of the 2019 Monster Energy AMA Supercross, an FIM World Championship, season.
On the heels of the 10th anniversary of Feld’s purchase of the motorsports division, which changed the course of global brands, Monster Jam® and Supercross, and led to extraordinary growth in a time when traditional sports have struggled with attendance and TV ratings, the refreshed logo and identity system reflect what Supercross is today and symbolizes its future.
“We are proud to launch the new Supercross identity as we mark the 10th anniversary of stewarding the brand,” said Vicki Silver, Chief Marketing Officer for Feld Entertainment. “The new world championship Supercross logo features distinct forward-leaning letters, which embody the momentum of the sport, the energy of the live experience and the riders readying for the gate drop. Supercross is world-renowned, and this logo was strategically chosen to carve out a visual identity while continuing to raise the bar and elevate the sport.”
Preferred customers can sign up in advance for early access to purchase tickets today, October 9 to October 22, by visiting SupercrossLIVE.com. Tickets for the 2019 season will go on sale to the general public on Tuesday, October 23.
The world premier off-road motorcycle racing championship is the most competitive and highest-profile series on the planet, attracting nearly one million fans in live attendance over the course of the 17-race series. The 2019 season will feature the world’s most elite athletes chasing their supercross dreams onto U.S. soil inside America’s most well-known stadiums. Four rookies jumping up to the premier class in 2019 will join an already rich field of Marvin Musquin, Eli Tomac, Chad Reed and Ken Roczen, along with the reigning 450SX Class Champion, Jason Anderson, the rookie class of Justin Hill and Joey Savatgy and both defending regional 250SX Champions, Zach Osborne and Aaron Plessinger.
New in 2019, fans will experience the pre-race FanFest, an even more festival-like atmosphere spanning 14 acres that opens at noon on race day. FanFest has something for every fan with live music, experiential activations, autograph sessions plus a Supercross Virtual Reality experience while allowing fans in-and-out access to the track to watch practice and qualifying.
Lastly, in eight select markets, Supercross Futures, an AMA Amateur National Championship, will establish itself as the world’s premier developmental platform for amateur supercross racing culminating in a national championship in Las Vegas. Like the Supercross logo, the new Supercross Futures logo gives a nod to the future and continued evolution of the sport.
