LOS ANGELES – Nitro Circus, the world’s top action sports entertainment company, and Ethika, a leading underwear brand driven by personal identity, are very proud to introduce the new Ethika x Nitro Circus Collection, available online at www.ethika.com beginning June 28.
Three styles, appropriately titled I Believe I Can Fly, You Got This and Nitro Doodle Print will be available in Mens and Boys sizes in both the U.S.A. and Canada. Inspired by the record-breaking achievements of Nitro Circus’ daredevil athletes, these exciting designs embody the individuality of the Nitro Circus Crew and feature the quality and comfort they expect.
“I’m so pumped that the Ethika x Nitro Circus Collection will be available for our U.S. and Canadian fans,” said action sports icon Travis Pastrana, co-founder of both Nitro Circus and Ethika. “Ethika’s design team has collaborated with our riders every step of the way and I think fans will love the results. I am stoked to connect the Ethika and Nitro Circus families.”
Action sports fans got an advance look at the Ethika x Nitro Circus Collection both at Nitro Circus’ San Diego show, a massive event held at Qualcomm Stadium earlier this month, as well as the Nitro World Games this past Saturday at Salt Lake City’s Rice-Eccles Stadium. In both cases, the reaction was electric with attendees snapping up product onsite. Now fans throughout the U.S.A. and Canada can purchase these styles at ethika.com. In addition to this online release, look for more news regarding retail availability coming soon.
This launch is the first product release since the September 2016 announcement of Ethika’s partnership with Nitro Circus. It also follows the March 2016 debut of Ethika’s signature Pastrana Vintage collection.