100% proudly announces a new multi-year partnership to support the Lucas Oil Pro Motocross Championship as the official eyewear sponsor of the series.
The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.
Giving 100 percent effort in any sport takes a tremendous amount of strength, determination, and focus. Nothing exemplifies this more than racing in the premier class at the Nationals. 100% is excited to strengthen our roots in motocross even deeper as the official eyewear of the series.
Look for 100% in the pits at every round of the Lucas Oil Pro Motocross Championship starting with the season opener at Hangtown this weekend.
View the complete 2017 collection now at Ride100Percent.com