FARMINGDALE, N.J. – Total performance lubricant manufacturer, Bel-Ray, today announced its partnership with competition mini cycle manufacturer, Cobra Moto. With this partnership, Bel-Ray becomes the official oil of the manufacturer and a major sponsor of the Michigan-based Cobra Moto Factory’s racing efforts.
As part of the agreement, Bel-Ray products will become the factory fill and recommended replacement for nearly all fluids in Cobra Moto’s 50cc and 65cc motorcycles, ensuring both reliability and superior performance. Each new Cobra mini motocross bike will also come with a Bel-Ray emblem on the front fender as a seal of quality.
“Cobra Moto’s bikes are the stepping stone to professional motocross for many riders,” said Sean Hilbert, president of Cobra Moto. “With Bel-Ray providing world-class performance products for our motorcycles, we’re giving these kids the best possible path to the pros.”
Bel-Ray will also support Cobra Moto’s elite youth riders for the upcoming season. These young riders will be given full product support throughout the 2017 season, with access to Bel-Ray products including oils, lubricants, coolants, and brake fluids—all formulated to maximize performance and reliability. In addition, Bel-Ray will appear at Cobra Moto’s Amateur National motocross events throughout the season to provide technical and promotional support.
“We’re pumped to be partnering with Cobra for the upcoming season,” said Debby Neubauer, Bel-Ray Vice President of Marketing. “Cobra produces excellent bikes, and we can’t wait to see how Bel-Ray products and Cobra bikes are able to aid each of the riders throughout the season. Bel-Ray is proud to be helping to power the next generation of motocross stars!”
For more information on Bel-Ray’s involvement in powersports or Bel-Ray’s full line of powersports products, please visit Belray.com or call (732) 938-2421. For more information on Bel-Ray’s involvement with Cobra Moto please visit Bel-Ray’s YouTube Channel.