It's that time of year. New bikes are hitting shops, but so are new gear, goggles, boots, helmets and more, and brands seem to be trying harder than ever to give their new product intros a unique vibe. Our crew has been running ragged to try to make them all.

How cool are these events? See for yourself.

2017 Fly Racing Intro

When: Friday, July 22

Where: Portland, OR

Website: flyracing.com

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Photographer: Simon Cudby