Saturday’s Monster Energy AMA Supercross, an FIM World Championship, race from Daytona International Speedway delivered 590,000 viewers according to Nielsen Media Research, making it the most-watched supercross telecast on FOX Sports 1 since launch. Audience numbers among Adults 18-49 also scored a strong showing with 288,000 viewers, making it the third-most watched race since launch in that demographic.
Following the Daytona Supercross by Honda, won by current points leader and 2010 450SX champion Ryan Dungey, FOX SPORTS LIVE delivered 259,000 viewers (162,000 A18-49), a 265 percent jump in average viewership for the program, and 315 percent better among A18-49.
This weekend’s Monster Energy Supercross race is scheduled to air live on FOX Sports 2 from Indianapolis on Saturday, March 14 (7:00 PM ET). For more information on the Daytona Supercross event, please visit http://foxs.pt/1MqAX0q, and to follow FOX Sports coverage of the rest of the season, follow the hashtag #SXonFOX and the Twitter handle @SupercrossLIVE.