FOOTHILL RANCH, Calif. – Oakley, Inc. today announced the launch of OAKLEY, a limited edition book celebrating the brand’s upcoming anniversary of forty years of disruptive design and industry innovation.
Since 1975, Oakley has been synonymous with breaking boundaries of technological possibility and aesthetic banality, an ethos carried forward by a group of mad scientists never content to iterate, only looking to reimagine and reinvent the very idea of performance eyewear, technical apparel, and wearable technology.
Published by Assouline, a leading global luxury publisher, OAKLEY showcases the brand’s journey from the garage of founder and original mad scientist, Jim Jannard, to one of the leading product design and sport performance brands in the world.
“Oakley is not a sunglass company or a motorcycle grip manufacturer, a watchmaker or a fashion apparel brand,” said Colin Baden, Oakley CEO. “No matter what the product category, Oakley is only about one thing: inventions wrapped in art. Our ambitious story, where technological innovations meet human performance is eloquently captured in OAKLEY. And now we’re working on the next chapter of brave design pieces and meaningful technologies as we invent for the future.”
The 220-page premium coffee-table hard-cover book is housed in a black rubber slipcase with metal ellipse Oakley logo and features 200 inspiring images throughout the brand’s history, including early advertisements, world-renown athlete ambassadors, and product design sketches—some of which have never before been revealed to the public. It’s a story of disruption by design, futurism mixed with heritage and vision without limit. This is the world according to Oakley.