IRVINE, Calif. –The American International Motorcycle Expo (AIMExpo) has announced that Suzuki, one of the cornerstone OEM exhibitors at the groundbreaking powersports industry event launched last October, will return to AIMExpo again this year. Suzuki will showcase its new 2015 models to the public for the first time as AIMExpo returns to the Orange County Convention Center in Orlando, Florida October 16-19, 2014.
Suzuki utilized both indoor exhibit space and an innovative demo area at AIMExpo Outdoors! at last year’s event in order to take full advantage of the unique AIMExpo platform. This allowed the manufacturer to effectively interact with dealers, consumers and media by exposing them to a multi-faceted brand experience. Suzuki will return to the event this year with even more demo and showcase presentations for AIMExpo attendees.
“With AIMExpo serving as our official public debut of many 2015 models, it is paramount that we take advantage of the chance to reach our current and potential customers,” said Suzuki’s Larry Vandiver, Vice President, Sales & Marketing. “We had a great experience last year and received tremendous feedback so, in an effort to get even more out of our participation at the show this year, we’re planning on unveiling an even more engaging space on the show floor and expanding our demos at AIMExpo Outdoors!.”
“Suzuki took advantage of everything we provided last year and were able to see the unmatched value AIMExpo brings to its exhibitors. They are returning in 2014 and will refine their participation,” said Larry Little, Vice President & General Manager, Motorcycle Group. “As one of the founding OEM’s at the inaugural AIMExpo, we are excited and encouraged to see the evolution of Suzuki’s involvement.”
With nearly 400 exhibitors already enlisted for 2014 and more being added daily, exhibit space allocation is ongoing as AIMExpo continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
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