KEN BLOCK AND THE MONSTER WORLD RALLY TEAM DEBUT PART 2 OF THEIR 2012 SCHEDULE AND ALL-NEW LIVERY LAUNCH WITH A SHOT OF BLOCK’S H.F.H.V. AND NEW GYMKHANA WORLD TOUR CAR, AS WELL AS A SECOND VIDEO: THE “CAR PORN”
“Car Porn” video directed by Steve Berra: http://youtu.be/2dOaFe4MjPo
Studio shot of both cars together: http://dl.dropbox.com/u/11444926/KENBLOCK2012.jpg
Nick Swardson as Ken Block video: http://youtu.be/32Op8mUVJvc
Los Angeles, California – Building on the insanity of part 1 of their 2012 schedule and all-new livery announcement—which featured Hollywood actor and comedian Nick Swardson as Ken Block during a hilarious Q&A spoof—Block and the Monster World Rally Team proudly present part 2, which consists of a video that’s been affectionately dubbed “car porn,” as well as one shot pulled from an amazing photo shoot that features both Block’s Hybrid Function Hoon Vehicle Ford Fiesta in Gymkhana FIVE trim and his dedicated Gymkhana World Tour Fiesta together.
“We made this second video for all of the fans who really enjoy seeing the up-close bits of racecars,” said Block. “All of the ‘naughty stuff’ and details you normally wouldn’t get access to as a fan are highlighted in this video, so as a team we started to refer to it as ‘car porn’ and the name sort of stuck. My old friend and fellow DC athlete, skateboarder Steve Berra, came out and did this one for us and he’s brilliant behind the camera and has an amazing eye for this style of clip. We talked about how we wanted it to be ‘car porn’ and he took that and ran with it. The results speak for themselves, the video looks awesome and really gives the viewer an inside view of the car, they would otherwise never get to see.”
In addition to releasing the second video in the two-part release of their 2012 schedule and all-new livery today, Block and the MWRT brought in top-automotive photographer Tony Harmer to produce a high-end studio shoot of both the H.F.H.V. and the Gymkhana World Tour Ford Fiesta together. Today, Block and MWRT are releasing one shot from the shoot, which features the H.F.H.V. ready for Gymkhana FIVE duty, as well as the Gymkhana World Tour Fiesta showcasing a very unique feature: glow-in-the-dark elements that hint at what Block has up his sleeve for his Gymkhana World Tour later this year. The remainder of the shoot will later be available exclusively at DCShoes.com.
“Tony has shot a lot for us in the past,” said Block. “He’s the one who shot for us when I first announced my partnership with Ford and we were unveiling the drip livery on my 2010 Fiesta. This time though, he’s really took it to the next level, these shots are absolutely amazing. In fact, I’d say that hands-down these are the hottest shots of a racecar in motorsports right now. I’m unbelievably stoked with how well they turned out.”
Additional shots from the shoot of both Block’s H.F.H.V. and Gymkhana World Tour Fiestas will be available in the coming weeks exclusively on the DC Shoes website.
With his launch complete, Block officially kicks off the 2012 season this week, as he enters his first event of the year, Rally America’s Rally in the 100 Acre Wood in Salem, Missouri, starting on Friday, February 24th. Follow Block and the Monster World Rally Team throughout the entire season at monsterworldrallyteam.com.
For the part 2 video of Block and MWRT’s “Car Porn”: http://youtu.be/2dOaFe4MjPo
For the part 1 video of the Ken Block and MWRT 2012 schedule announcement with Hollywood Actor Nick Swardson: http://youtu.be/32Op8mUVJvc
For the high-res studio shot of both of Block’s 2012 Fiestas: http://dl.dropbox.com/u/11444926/KENBLOCK2012.jpg
About Ken Block: Ken Blockʼs rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy ten overall wins, in addition to numerous podium appearances as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. His keen branding and marketing acumen has allowed Block to achieve global fame as a rally driver through his wildly successful viral videos, which include his record-setting jump for the TV series Stunt Junkies, his scenes in the DC snowboard video Mtn.Lab 1.5 and spy footage of his Subaru TRAX STI project in action, along with his Gymkhana videos. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009 and his “Gymkhana THREE; Part 2 Ultimate Playground; l’Autodrome” the No. 6 Viral Video of 2010. At the start of 2012, Gymkhana FOUR: The Hollywood Megamercial was named the top-shared viral ad of 2011 by Marketing Magazine Australia. In January 2010, he formed the Monster World Rally Team and signed with Ford to become the first American to campaign in the World Rally Championship, becoming only the second American to ever score points in the WRC during his inaugural 2010 season. Additionally, his signing with Ford included campaigning domestically in racing (Global RallyCross, X Games and Rally America), as well as continuing to do gymkhana. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand.
About Monster World Rally Team: Created and assembled by Ken Block, the object of the Monster World Rally Team is to redefine the race-team archetype. The team is driven not only to win, but to also market motorsport through innovative, creative and interactive ways. The team is supported by Monster Energy, Ford Motor Company, DC Shoes, Pirelli Tires and the DiRT Showdown videogame.
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