FACTORY EFFEX INC. Expands with American Honda

Factory Effex has expanded its Honda Trade Mark License to add a range of officially licensed apparel for the Honda brand. This new line will consist of a broad range of products consisting of hats, hoodies, men’s and women’s t-shirts, back packs, socks and other soft goods to complement the new line.

“Factory Effex has been able to align itself with some of the most popular brands in our industry over the years” says Vice President Scott Gilly.  “With the addition of Honda soft goods being added to our Fall line this year,  the strength in our casual wear business will continue to grow at an unprecedented rate. We have made huge strides in our apparel business over the last couple of years, the addition of Honda products could not have come at a better time. We have been working with American Honda for more than 10 years; to continue to build on our strong working relationship with one of the most recognizable brands in the motorcycle industry couldn’t be more exciting.”

The new line of apparel will be available as early as this October, and can be seen, along with the entire new 2012 Factory Effex line, in the annual 2012 Off Road and Street product Fall catalogs, and online at www.factoryeffex.com.

Keep an eye out for updates through your local retailer or by visiting us at www.factoryeffex.com.