In an effort to raise money to keep the outdoors beautiful, healthy, and open to the public, Renthal is involved again with the 2010 Tread Lightly! Charity Auction on eBay which runs from November 1st – 11th.
Renthal strongly supports the nonprofit Tread Lightly! whose mission is to promote responsible recreation through education and stewardship. All money raised will go to programs that will initiate restoration projects, educate outdoor recreationists, and help save access. More than 200 products have been donated for the cause from companies throughout the industry, including Renthal.
"Giving right now is more important to saving access than ever before," said Lori McCullough, Tread Lightly!’s executive director. "We have some innovative campaigns and programs in the works, and this auction—our only major fundraiser of the year—is key in helping move those initiatives forward." Renthal’s Brand Manager, Brad Cameron had this to say, "Tread Lightly! Is one of the most important organizations to our industry as they are at the forefront of promoting responsible recreation."