Carlsbad, Calif. – Pala Raceway has signed with Connexions Sports & Entertainment as its exclusive sales and marketing agency for the 2010 Motocross racing season. Connexions will represent Pala in acquiring sponsorships and hospitality packages for the client’s Motocross Championships.

The joining of the two forces aims to generate sponsorship revenue for the raceway as it hosts its first-ever Lucas Oil AMA Pro Motocross Championship race on September 11th, 2010. The race will serve as the final race in the 2010 motocross series. The Lucas Oil AMA Pro Motocross Series added the Pala National to its schedule after the long-standing Glen Helen National was dropped in early May. "Hosting a National at Pala makes perfect sense" said Bob Walker, President of Connexions Sports & Entertainment, "It’s a world-class track located right in the center of the motocross industry." Ryan Ouellette of Pala Raceway continued, "We’re very excited about the opportunities that are ahead for us - the partnership between Pala and Connexions is a natural fit. Partnering with Connexions is going to allow us to bring in additional top tier partners for the first ever Pala National."

Connexions has a impressive track record in securing sponsorships within the motorsports industry for race teams, athletes and properties and is proud to partner with Pala Raceway in its sales and marketing efforts.

About Pala Raceway:

Pala Raceway is one of the newest motocross facilities in Southern California. Located in North San Diego County, an approximate 25-minute drive from Oceanside and near the Popular Pala Casino Resort and Spa, Pala Raceway is Southern California’s finest outdoor motocross venue. Pala boasts tracks for: Pro Motocross, Vet Motocross, 50-65cc Motocross, 65-150cc motocross, ATV, Mini ATV, and Side X Side. Whether young or old, a novice or a veteran, Pala Raceway offers a variety of tracks for all riders and has set its sights on becoming the motocross Mecca of Southern California.

Since opening its gates to the motocross community, Pala has quickly become one of the most popular sites for all riders, including the same pro competitors that will hit the track in just four months at the final round of the Lucas Oil AMA Pro Motocross Championships.