Kawasaki Raises Money to Fight Breast Cancer
January 28, 2010, 9:02pm
RVINE, Calif. - Kawasaki Motors Corp., U.S.A. today announced plans to raise awareness and money for breast cancer research and the Susan G. Komen For The Cure® organization. The company will teach non-riders to ride motorcycles during a 24-hour dirt bike rider training marathon on the eve of the February 13 Monster Energy® Supercross race in Anaheim, Calif.
The Anaheim event, round six of the 2010 Monster Energy Supercross Series, will feature a pink motif throughout the program. Riders and teams will wear pink and the motorcycles will also carry the color to draw more attention to breast cancer awareness.
To help promote the cause, Kawasaki will host five training schools during a 24-hour period on Friday, February 12. The schools, which are free to the public with a donation to breast cancer research, are four-hour introductory courses that will be held at Kawasaki's U.S. headquarters in Irvine, Calif. The dirt bike course is an ideal way for beginners to learn the fundamentals of off-road riding and basic two-wheeled dynamics. Throughout the day, professional instructors will teach fundamentals, while Kawasaki celebrity guests will be on hand to cheer on the new riders - and maybe even offer a riding tip or two.
Participants not only have the opportunity to learn to ride and help fight breast cancer, they will also receive an amazing array of freebies, including a ticket to the Anaheim Supercross the next day, a track walk and an exclusive tour of the Monster Energy Kawasaki pit area.
"Everyone knows someone who has been affected by breast cancer," said Jan Plessner, Kawasaki's Public Relations Manager. "We wanted to do something unique to show Kawasaki support and at the same time, provide a large-scale and fun opportunity for new riders to get trained."
The Anaheim event, round six of the 2010 Monster Energy Supercross Series, will feature a pink motif throughout the program. Riders and teams will wear pink and the motorcycles will also carry the color to draw more attention to breast cancer awareness.
To help promote the cause, Kawasaki will host five training schools during a 24-hour period on Friday, February 12. The schools, which are free to the public with a donation to breast cancer research, are four-hour introductory courses that will be held at Kawasaki's U.S. headquarters in Irvine, Calif. The dirt bike course is an ideal way for beginners to learn the fundamentals of off-road riding and basic two-wheeled dynamics. Throughout the day, professional instructors will teach fundamentals, while Kawasaki celebrity guests will be on hand to cheer on the new riders - and maybe even offer a riding tip or two.
Participants not only have the opportunity to learn to ride and help fight breast cancer, they will also receive an amazing array of freebies, including a ticket to the Anaheim Supercross the next day, a track walk and an exclusive tour of the Monster Energy Kawasaki pit area.
"Everyone knows someone who has been affected by breast cancer," said Jan Plessner, Kawasaki's Public Relations Manager. "We wanted to do something unique to show Kawasaki support and at the same time, provide a large-scale and fun opportunity for new riders to get trained."
