Motorcycle USA recognizes MX Sports with its 2009 Industry Leader Award
January 2, 2010, 1:10pm
MotorcycleUSA.com and MotoUSA Magazine recently released their year-end list of "the Best of 2009," recognizing the products and companies that truly stood out in the American motorcycle industry. MX Sports, the new organizer of the Lucas Oil AMA Pro Motocross Championships, as well as the AMA Amateur National Motocross Championships at Loretta Lynn's, earned the Industry Leader Award for the work they've done in both professional and amateur motocross.
"MX Sports recognizes the pressures of and need for conforming to better fit mainstream America and had the balls to sacrifice some traditions in order to modernize our sport," wrote Motorcycle USA's JC Hilderbrand of the multiple changes implemented in 2009 to the professional tour. "The TV package works better, fans can get to races and back home again without missing work, scoring is more efficient, accurate and faster, sponsors are better represented and women riders are now being treated like the professional athletes that they are.... MX Sports is a company where actions are stronger than words - they are true stewards of American motocross."
Check out the full story here: www.motorcycle-usa.com/2/5359/Motorcycle-Article/Motorcycle-USA-Best-of-2009-Awards.aspx
"MX Sports recognizes the pressures of and need for conforming to better fit mainstream America and had the balls to sacrifice some traditions in order to modernize our sport," wrote Motorcycle USA's JC Hilderbrand of the multiple changes implemented in 2009 to the professional tour. "The TV package works better, fans can get to races and back home again without missing work, scoring is more efficient, accurate and faster, sponsors are better represented and women riders are now being treated like the professional athletes that they are.... MX Sports is a company where actions are stronger than words - they are true stewards of American motocross."
Check out the full story here: www.motorcycle-usa.com/2/5359/Motorcycle-Article/Motorcycle-USA-Best-of-2009-Awards.aspx
