Parts Unlimited Dealer Showcases Give Back to the Supporters
Parts Unlimited lives by the slogan We Support the Sport® and the company shows its pride in being a supporter of the motorcycle industry through its one of a kind dealer showcases. Throughout the 2009 Supercross and Motocross season, Parts Unlimited presents its local dealers with an exclusive opportunity to interact with the industry's top companies as well as motorcycle racing's biggest names.
(Courtesy Kinney Jones)
"The Parts Unlimited Dealer Showcase is our opportunity to thank our dealers throughout the country for all of their support," explained Vice President of Sales Greg Blackwell. "Without the dealers' involvement, we would not have such a prominent role within the industry and set such a high standard for our product sales."
Beginning in January at round one of the Monster Energy Supercross season in Anaheim, the Parts Unlimited Dealer Showcases travel throughout the country with special events for the thousands of dealers that sell the premier products of Parts Unlimited such as Thor, Icon, Alpinestars, Scott, and Moose to name a few.
(Courtesy Kinney Jones)
Each Dealer Showcase is an opportunity for Parts Unlimited to give back to its supporters. The sport of motocross' most famous names often grace the showcases, particularly on behalf of Thor Motocross, the sport's original and most storied apparel brand. Stars like Jeremy McGrath, Chad Reed, Ryan Villopoto and Mike Brown have all made their presence felt at the showcases, interacting with the dealers and their families while promoting the brand.
"Its great to have the chance to come to these showcases and spend some time with the people who really make all this possible," said seven time Supercross champion Jeremy McGrath. "I'm glad to have the opportunity to give back to the industry. Even though I don't get to come out to as many of these as I would like, I definitely take advantage of each opportunity I get to show Parts Unlimited, Thor and the dealers themselves how much I appreciate their support."
(Courtesy Kinney Jones)
Parts Unlimited has earned the reputation of being an all out corporation. The company gives everything it has to its dealers and to the sport of motocross. Their success is built upon being the best and providing its supporters with everything it has to offer. This work ethic directly applies to each Dealer Showcase as Parts Unlimited provides first rate food, guests, and products to its dealers.
"It is very important for our dealers to know how much we appreciate their business and their support," said Motorsports Manager Hylton Beattie. "Our strong relationship with the racing community allows for a natural setting in which we can invite the dealers to see the products they sell out on the track. A key characteristic of Parts Unlimited is that what you see at the dealership is the same product you see on the racetrack. Making that connection is crucial to our success."
(Courtesy Kinney Jones)
The dealer support of Parts Unlimited extends beyond the showcases and to the racetrack. First class hospitality is provided at each race, giving the same inviting atmosphere as the showcase and allowing the dealers to be the centerpiece of the pits.
With the Supercross season in the books, Parts Unlimited continues the dealer showcase program throughout the summer as part of the Lucas Oil AMA Pro Motocross Championship.
(Courtesy Kinney Jones)
Parts Unlimited, We Support the Sport®
About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
