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LiveWire Energy Signs NXTagency as Agency of Record

April 16, 2009, 2:53pm
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Anaheim, CA – LiveWire Energy™, the leader in the energy chew category, is proud to announce they have retained the services of NXTagency to expand their Marketing efforts.

LiveWire Energy ™ chews are an exciting new entry into the exploding energy supplement market. They’re a convenient, great tasting alternative to bulky energy drinks or high-cost-per-serving energy shots. Packing a powerful punch, LiveWire Energy ™ chews come in several mouth-watering flavors with three different caffeine levels.

NXTagency will utilize its vast knowledge of the Motorsports, Action Sports and ancillary markets to build-upon LiveWire Energy’s current initiatives through viral/ grass-roots efforts, brand partnership development and strategic brand implementation.

“We are really excited to be working with such a unique product that really breaks through the noise of the over-saturated energy “drink/ energy shot” market”, said NXTagency’s Todd Ballard.

Bill Hodson, CEO of LiveWire Energy™ added “It was important for us to find an agency that is well integrated into the Action Sports/ Motorsports industries, and also possesses a strong track record of assisting brands in “smart” marketing. NXTagency brings a perfect balance of both.”

About NXTagency
NXTagency is a boutique marketing agency with over 30 years of experience marketing to both core and mainstream demographics within Motorsports, Action Sports and the Active Youth Culture. NXTagency’s current and past clients, including sponsorship acquisition, licensing, event activation, public relations, street marketing and management, include X Games, Terminal Velocity Processing, GoPro, Ricky James, Vanquish MX, Ronnie Renner, Team Warthog Racing, Terrible Herbst Motorsports, Yamaha Motor Corporation, Troy Lee Designs, and Kevin Harvick Inc.

About LiveWire Energy™

All Energy. No Liquid. Chew it Up!

LiveWire Energy™ offers two big advantages over all the other energy products currently on the market, convenience and taste. As a perfect alternative to sugary, refrigerated energy drinks, LiveWire Energy™ delivers all the kick of an energy shot in a great tasting chew. Customers enjoy the convenience of being able to control their energy dosage and appreciate the portability of the go-anywhere Match Box. All this for a fraction of the cost-per-serving of the leading energy drink.

For more information, please check out http://www.livewireenergy.com

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