Geneva – FIM (Fédération Internationale de Motocyclisme) and Sportsbrand Media Group today announced the launch of the official television series, ‘FIM Moto Show’, with the first episode going to air as of Wednesday, 28th January, 2009.
The half-hour weekly show is the first of its kind, showcasing all categories and disciplines of motorcycle racing within one program.
Motorsports fans will, for the first time ever, have the opportunity to access race action and review, feature stories and developments within road racing, motocross, trial, enduro/cross country and track racing.
Vito Ippolito, President of FIM expressed "It is a historical moment for FIM to have our own television programme. It will give the opportunity to everyone who follows and supports our sport to have a wider and more detailed vision of what we do at FIM. It will in addition, give to our sponsors, promoters and stakeholders the chance of a much bigger exposure. It is a great satisfaction that Sportsbrand gives us this chance and we are looking forward to this collaboration which we hope will last for a long time."
Peter Wraith, Chief Executive Officer of Sportsbrand Media Group said “Motorcycle sport is highly valued by broadcasters world-wide and from the feedback we have received; there is massive demand for a program of this kind. We are delighted to partner FIM in the creation of what will be an exciting and compelling television series”.