Jason Lawrence to Unveil New Team
January 1, 2009 1:14pm
Lawrence and Nick Wey will make up the newly-formed Boost Mobile am/pm Monster Energy Troy Racing team set to go this Saturday
CARLSBAD, Calif. – With backing from a number of his longtime sponsors, and a new 450 class teammate that should give him a good look at what’s in store following the defense of his ’08 WSX Lites title, Jason “JLaw” Lawrence and his new Boost Mobile/ampm/Monster Energy/Troy Racing team is ready to gate up and dump the clutch on the 2009 Monster Energy AMA Supercross, an FIM World Championship, season beginning this Saturday in Anaheim, Calif.
Lawrence will be back on the same Yamaha YZ250F that he captured the WSX title for his team and sponsors in Seattle last April. And along with some new sponsors – namely ampm retail outlets – Lawrence is looking forward to just stepping up and racing, getting the job done on his title defense.
“It’s all I’ve been thinking about the past five months – defending my title,” said Lawrence. “Everything I’ve done, all the training, all the laps, all the time in the gym – pretty much every day – has all been done so I’m prepared for Anaheim 1. So if I lose the title it’s not because I wasn’t prepared. And I’m cool with that.”
Lawrence’s actions, AMA probation and subsequent suspension this past summer were well-documented in the MX industry. He’s got his critics, but also a legion of fans that are extremely loyal – which is one of the main reasons that got the 21-year-old to snap out of his sophomoric funk and back into the training and focus levels of one of the world’s top motocross racers.
“We convinced some pretty big sponsors to come on board here and I understand its up to me not to blow things,” he said. “And not just for me. I’ve got a team to think about now.”
Joining Lawrence on the Boost Mobile/ampm/Monster Energy/Troy Racing team will be veteran SX class racer Nick Wey. A highly-decorated amateur racer with multiple Loretta’s titles, a former Outdoor National 125cc winner (Millville, Minn., ’99) and consistent top five premier SX class overall finisher, Wey will not only add some stability and guidance to the Boost Mobile/ampm/Monster Energy/Troy Racing program, he’ll also give Lawrence a good perspective on the 450 class for when Lawrence moves up in 2010.
“I’m for sure looking forward to getting back in the gate on the YZs,” said Wey, who rode Yamahas for three years from 2001 to ’03. “It’s going to be a long season with as many straight weekends of racing as we’ve ever seen. Being consistent will be key in order to set yourself up to challenge at then end, and that’s the strategy I plan on sticking to with the Boost Mobile/ampm/Monster Energy/Troy Racing team.”
Noteworthy: The former “Yamaha of Troy” title has completely been dropped from the team name for 2009. The official team name for Lawrence and Wey is Boost Mobile/ampm/Monster Energy/Troy Racing.
About Crown Athlete Management Group
Crown Athlete Management Group is the most comprehensive marketing, branding and athlete management firm focused on the future of action sports. For sponsorship opportunities or media information please contact (info@crownamg.com) or by phone at (760) 918-9382.
Please visit us online at www.CrownAMG.com
CARLSBAD, Calif. – With backing from a number of his longtime sponsors, and a new 450 class teammate that should give him a good look at what’s in store following the defense of his ’08 WSX Lites title, Jason “JLaw” Lawrence and his new Boost Mobile/ampm/Monster Energy/Troy Racing team is ready to gate up and dump the clutch on the 2009 Monster Energy AMA Supercross, an FIM World Championship, season beginning this Saturday in Anaheim, Calif.
Lawrence will be back on the same Yamaha YZ250F that he captured the WSX title for his team and sponsors in Seattle last April. And along with some new sponsors – namely ampm retail outlets – Lawrence is looking forward to just stepping up and racing, getting the job done on his title defense.
“It’s all I’ve been thinking about the past five months – defending my title,” said Lawrence. “Everything I’ve done, all the training, all the laps, all the time in the gym – pretty much every day – has all been done so I’m prepared for Anaheim 1. So if I lose the title it’s not because I wasn’t prepared. And I’m cool with that.”
Lawrence’s actions, AMA probation and subsequent suspension this past summer were well-documented in the MX industry. He’s got his critics, but also a legion of fans that are extremely loyal – which is one of the main reasons that got the 21-year-old to snap out of his sophomoric funk and back into the training and focus levels of one of the world’s top motocross racers.
“We convinced some pretty big sponsors to come on board here and I understand its up to me not to blow things,” he said. “And not just for me. I’ve got a team to think about now.”
Joining Lawrence on the Boost Mobile/ampm/Monster Energy/Troy Racing team will be veteran SX class racer Nick Wey. A highly-decorated amateur racer with multiple Loretta’s titles, a former Outdoor National 125cc winner (Millville, Minn., ’99) and consistent top five premier SX class overall finisher, Wey will not only add some stability and guidance to the Boost Mobile/ampm/Monster Energy/Troy Racing program, he’ll also give Lawrence a good perspective on the 450 class for when Lawrence moves up in 2010.
“I’m for sure looking forward to getting back in the gate on the YZs,” said Wey, who rode Yamahas for three years from 2001 to ’03. “It’s going to be a long season with as many straight weekends of racing as we’ve ever seen. Being consistent will be key in order to set yourself up to challenge at then end, and that’s the strategy I plan on sticking to with the Boost Mobile/ampm/Monster Energy/Troy Racing team.”
Noteworthy: The former “Yamaha of Troy” title has completely been dropped from the team name for 2009. The official team name for Lawrence and Wey is Boost Mobile/ampm/Monster Energy/Troy Racing.
About Crown Athlete Management Group
Crown Athlete Management Group is the most comprehensive marketing, branding and athlete management firm focused on the future of action sports. For sponsorship opportunities or media information please contact (info@crownamg.com) or by phone at (760) 918-9382.
Please visit us online at www.CrownAMG.com
