June 12, 2008

EXPN.com and ESPN360.com to Webcast Red Bull Experiment; Exclusive Deal For Live Online Coverage of Next Two Experiment Events

ESPN’s 24 hour action sports destination, EXPN.com, and ESPN's signature broadband network, ESPN360.com, will collaborate with Red Bull to be the exclusive webcast provider for the next two Red Bull Experiments. The first will be held in New York’s Central Park on Thursday, June 12, and the second at the Santa Monica Pier in early July.

“Our goal is to deliver the best in action sports to fans everywhere,” said Rick Alessandri, Managing Director, X Games Franchise. “This collaboration with Red Bull reiterates our commitment towards making EXPN.com the definitive action sports destination on the web.”

In the heart of New York City on Thursday, June 12 live at 8 p.m. ET, BMX legend Kevin Robinson will attempt to soar into the world record books by clearing the height of a six-story building on a BMX bike. The winner of seven X Games medals, including three gold, Robinson will make his attempt on a first of its kind 27-foot super quarter-pipe with a 60- foot high roll in. The current record of 26 ½ feet is held by BMX pioneer Mat Hoffman. Hoffman first set the record in 1992 by being towed into a 21-foot-high ramp and aired 23 feet above the ramp – putting him 44 feet above the ground.  Hoffman has since improved on that record several times where the current mark stands at 26 ½ feet above a 24-foot ramp.

"I've always been attracted to big ramps," says Robinson, 36, who won gold last year in the Big Air competition at X Games. Robinson’s dedicating the attempt to Hoffman, the godfather of BMX stunt jumping. "I'm keeping it in the family," he says. Robinson has been sponsored by Hoffman Bikes for 15 years.

Details for the Red Bull Experiment taking place at the Santa Monica Pier in early July will be forthcoming.