Oceanside, CA (May 21, 2008) –NXTagency, a motorsports-focused marketing firm, announced the addition of NASCAR driver Clint Bowyer to its list of premier Motorsports properties.
NXTagency has strategically partnered with Motorsports properties that closely connect with the youth-oriented and lifestyle markets; markets in which the agency has established a high level of expertise and a track record of significant marketing successes. NXTagency will focus its efforts with Clint around lifestyle-based opportunities that encompass his personal and family background within Motocross.
Born in 1979, Clint Bowyer started racing motocross at age five.
Bowyer, who races for Richard Childress Racing, has quickly made a name for himself in NASCAR’s top division. Last season, Bowyer notched one win, two poles, five top-five and 17 top-10 finishes in NASCAR's Cup Series. In 2008, Bowyer currently leads the points in the NASCAR Nationwide Series with the No.2 car and sits fifth overall in the NASCAR Sprint Cup points with the No.07 Jack Daniels car.
“Clint is a perfect fit for our company”, said NXTagency’s Todd Ballard. “Clint empowers lifestyle-based brands to authentically target the 2nd largest sport in the country without jeopardizing the integrity of the core market they have invested so much time and money into building. Besides getting more corporate brands involved in sports like Motocross, our goal at NXTagency is to bring more lifestyle-based brands into NASCAR and Clint is a premier vehicle to accomplish that.”
NXTagency is a boutique marketing agency with over 15 years of experience marketing to both core and mainstream demographics within Motorsports and Action Sports. Some of NXTagency’s current clients include Casey Currie Racing (CORR/SCORE), Yamaha Factory Racing, Kevin Harvick Inc, GoPro Camera, Sensory Overload Tour, Raceway Media, Pala Raceway, W.E.ROCK, CJM Racing, Rusty Wallace Inc, Troy Lee Designs, Xtreme Team Green/ Pro Lites and Clint Bowyer.
For more information, visit www.nxtagency.com
For More Information Regarding NXTagency’s Properties for 2008 or beyond, please contact:
Guy Trotter- Senior VP, Sales
(760) 481-3705 (Direct)