Mammoth MX Sells Out in Record Time
Leverages XBux to Manage Complex, High Volume Online Event Registration with Some Classes Selling Out in Under 60 seconds
Palo Alto, CA, May 2o, 2008– XBux Inc., a division of the XTRM Sports Network and the fastest growing online and offline action sports network for sponsors, promoters, competitors and fans, today announced that the company has successfully managed a massively oversubscribed online registration program for the 2008 Ford Mammoth Motocross.
Background
The Mammoth Motocross is the longest running motocross event in the U.S. Many of the world’s top racers have honed their skills at this event. There have been some epic battles over the years and many racers have made a name for themselves on this track. The Mammoth Motocross has also become one of the major amateur events in the country. The factory riders of tomorrow race the mini classes at Mammoth today.
Every year interest in the event continues to grow. As the number of riders and events is limited, more and more riders are competing for the same limited spots every year. In order to increase the accuracy, lower the cost, and eliminate the complex manual processes of managing such a popular event, the Mammoth Motocross adopted the XBux Event Manager services.
The Ford Mammoth Motocross has become one of the must-attend classics of the season. In 2008, XBux Event Manager handled 4.5 million hits to the XBux site for Mammoth Registration, an 88% increase over the 2.4 million hits in 2007.
The XBux Online Registration system received 46,000 unique visitors, a 64% increase over the 28,000 unique visitors in 2007.
The increasing demand by riders to compete at the Ford Mammoth Motocross is most noticeable by how fast the individual events fill up. In 2008, the fastest event to close to new entrants took only 48 seconds, compared to 2 minutes and 11 seconds in 2007. XBux Event Manager easily handled this load and for a fraction of the cost of traditional manual processes.
Continuous Improvement
The Ford Mammoth Motocross selected XBux after determining that no other products or services meet their needs. “XBux offers a comprehensive solution that extends from event registration with integrated timing and scoring, to contingency payout and online marketing,” said Mike Colbert, Director of the Ford Mammoth Motocross. “With XBux, our back-office event management tasks are becoming easier, faster and more accurate every year because the company is continually enhancing and expanding their product and service offerings. In addition to running our business more effectively, we are able to increase our overall customer satisfaction and loyalty to the Ford Mammoth Motocross. Knowing that our back office processes are working so well, we have more time to invest in continually improving the overall event experience for our competitors and fans.”
“The Ford Mammoth Motocross is one of the premier events on the racing calendar”, said XBux Vice President of Marketing Malcolm Hobbs. “We are proud to help manage such a classic event and demonstrate how our easy-to-deploy solutions positively transform the business of action sports”.
About XTRM
XTRM Sports Network has created a radically new model that is transforming the business of action sports. XTRM is the only comprehensive online, offline and on-location platform for sponsors, advertisers, properties, event organizers, competitors and fans. From Fortune 500 brands and advertisers, event properties and event management organizations to aspiring competitors and active fans, the XTRM Sports platform offers huge value and is the best solution for today's fast growing actions sports market. XTRM Sports Network is headquartered in Belmont, CA with distribution throughout the United States and Europe. For more information, please visit www.xtrm.com or call 866.367.9289.
About the Ford Mammoth Motocross
Mammoth Motocross is the longest continuously running Motocross in the USA. http://www.mammothmotocross.com
The Ford Mammoth Motocross is organized and run by Mammoth Mountain Ski Area, LLC, California's favorite mountain resort, located in Central California on the Eastern slope of the Sierra Nevada Mountain Range. Mammoth is a four-season destination resort with world-class activities, lodging, amenities and services. http://www.mammothmountain.com
