Suzuki Named Official Motorcycle of ABA

BREA , Calif. (February 28, 2008) – The American Bicycle Association (ABA) has named American Suzuki Motor Corporation the official motorcycle and ATV of the 2008 ABA BMX (bicycle motocross) Race Series. The 2008 race schedule includes 27 National events and 13 Pro series events throughout North America.

Suzuki motorcycles and ATVs are a major sponsor of the 2008 ABA BMX event schedule and will be fully integrated into the BMX events nationwide. This partnership includes the all new 2008 RM-Z450 motorcycles, the first mass produced fuel-injected motocrosser, being awarded to professional racers and top amateurs and Suzuki KingQuad ATV's for use by the ABA for track building and maintenance at these events.

“We feel right at home with the staff and the members of the ABA,” said Mel Harris , Vice President of American Suzuki’s motorcycle and ATV division. “This enthusiastic family of athletes thrives on competition and the need for top-performing products. It’s the same passion that drives our motorcycle and ATV racers, and it makes this partnership a natural for Suzuki.” 

The sport of BMX is growing and building a great deal of interest as it prepares for a worldwide coming-out party of sorts with inclusion at the 2008 Summer Olympic Games. “We're excited to continue our sponsorship with American Suzuki. Suzuki is an exciting company that knows about winning championships. They really helped take ABA BMX racing to the next level in 2007 and I look forward to an even bigger presence for Suzuki in 2008.” said Shannon Gillette, Marketing Director for the ABA. “We are very proud that American Suzuki has chosen to promote its products with the ABA, our tracks, riders, and fan base. This is HUGE for the sport of BMX racing”

Suzuki will have a large presence at every ABA BMX National event, and has scheduled display advertising in ABA ’s  BMXer publication as part of its sponsorship. The ABA will use Suzuki KingQuad ATVs exclusively when constructing and grooming the individual race facilities. Suzuki will award all-new fuel-injected RM-Z450 motorcycles to the 2008 National Champions as well as awarding the Suzuki KingQuad 400AS to select ABA BMX tracks across the country ensuring that Suzuki has a positive presence in the growing sport of BMX racing.

About American Suzuki

The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea , Calif. , was founded in 1963 by Suzuki Motor Corporation (SMC).  ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states.  ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu , Japan , is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines.  Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.