Suzuki Named Official Motorcycle of ABA
BREA , Calif. (February 28, 2008) – The American Bicycle Association
(ABA) has named American Suzuki Motor Corporation the official
motorcycle and ATV of the 2008 ABA BMX (bicycle motocross) Race Series.
The 2008 race schedule includes 27 National events and 13 Pro series
events throughout North America.
Suzuki motorcycles and ATVs are a major sponsor of the 2008 ABA BMX
event schedule and will be fully integrated into the BMX events
nationwide. This partnership includes the all new 2008 RM-Z450
motorcycles, the first mass produced fuel-injected motocrosser, being
awarded to professional racers and top amateurs and Suzuki KingQuad
ATV's for use by the ABA for track building and maintenance at these
events.
“We feel right at home with the staff and the members of the ABA,” said
Mel Harris , Vice President of American Suzuki’s motorcycle and ATV
division. “This enthusiastic family of athletes thrives on competition
and the need for top-performing products. It’s the same passion that
drives our motorcycle and ATV racers, and it makes this partnership a
natural for Suzuki.”
The sport of BMX is growing and building a great deal of interest as it
prepares for a worldwide coming-out party of sorts with inclusion at
the 2008 Summer Olympic Games. “We're excited to continue our
sponsorship with American Suzuki. Suzuki is an exciting company that
knows about winning championships. They really helped take ABA BMX
racing to the next level in 2007 and I look forward to an even bigger
presence for Suzuki in 2008.” said Shannon Gillette, Marketing Director
for the ABA. “We are very proud that American Suzuki has chosen to
promote its products with the ABA, our tracks, riders, and fan base.
This is HUGE for the sport of BMX racing”
Suzuki will have a large presence at every ABA BMX National event, and
has scheduled display advertising in ABA ’s BMXer publication as part
of its sponsorship. The ABA will use Suzuki KingQuad ATVs exclusively
when constructing and grooming the individual race facilities. Suzuki
will award all-new fuel-injected RM-Z450 motorcycles to the 2008
National Champions as well as awarding the Suzuki KingQuad 400AS to
select ABA BMX tracks across the country ensuring that Suzuki has a
positive presence in the growing sport of BMX racing.
About American Suzuki
The Motorcycle/ATV Division of American Suzuki Motor Corporation
(ASMC), Brea , Calif. , was founded in 1963 by Suzuki Motor Corporation
(SMC). ASMC markets motorcycles and ATVs via an extensive dealer
network throughout 49 states. ASMC’s parent company, Suzuki Motor
Corporation, based in Hamamatsu , Japan , is a diversified worldwide
manufacturer of motorcycles, ATVs, scooters, automobiles and marine
engines. Founded in 1909 and incorporated in 1920, it has 120
distributors in 191 countries.
