The Red Bull Experiment

New Year's Eve + Las Vegas + World Records = The Red Bull Experiment

Robbie Maddison and Rhys Millen looking to break boundaries and records

Santa Monica, Calif. (November 20, 2007) – The Red Bull Experiment will take the scientific method to a whole new level, testing the limits of the unknown this New Year’s Eve at the Rio All Suite Hotel & Casino in Las Vegas. Robbie Maddison and Rhys Millen, two of the most dynamic personalities in motorsports, will be performing two ground-breaking feats in a city that is all about going big. One Experiment will take place at the stroke of midnight on the East Coast, and the second will occur when the clock strikes “12” on the West Coast. At its heart, the DNA of the Red Bull Experiment is simple: the best athletes from around the globe performing world first “experimental” sporting achievements.

Robbie Maddison

Maddison, a freestyle motocross star from Australia, will attempt to jump the length of a football field (more than 300 feet) to set a new motorcycle distance jumping world record. Millen, a champion drifter and movie stunt driver hailing from New Zealand, will attempt the first-ever backflip of an off-road racing truck. Representatives from the Guinness Book of World Records will be in attendance to validate each jump.

“I have ridden dirt bikes for over 20 years - this is what I do!” said Maddison. “All the success and injuries over the years have molded me into someone who wants to achieve the biggest feat on a motorcycle ever.”

Rhys Millen

“In my extreme world of motor sports and stunts, pushing the limits is a way of life,” added Millen. “Being the first to backflip a truck ramp to ramp is the ultimate high.”

THE SCIENTISTS
Maddison has achieved tremendous success in the freestyle motocross world and is already the owner of two world records – for the longest jump on a 125cc motorcycle (221 feet) and the longest jump with a trick (246 feet).
Come New Year’s Eve, “Maddo” is looking to add to his resume and become the standard-bearer for distance jumping.

Rhys Millen

In addition to a Formula D championship, success as an off-road racer and several credits as a stunt driver, including Fast and the Furious 3, Tokyo Drift and Dukes of Hazzard, Millen is aiming to accomplish something unprecedented. Not only will he drive the truck; the Kiwi has designed the take-off ramp for his flip as well.

OBSERVERS WANTED
Tickets for the public to witness the Red Bull Experiment can be purchased for $12, starting on Monday, December 3, at www.newyearnolimits.com and at the Rio Box Office. Day-of tickets will be available as well.

Robbie Maddison

Both Red Bull Experiments air live on ESPN’s New Year. No Limits telecast on Monday, December 31, immediately following coverage of the Chick-fil-A Bowl. The first jump will air in Part One of the telecast from 11:15 p.m. - 12:30 a.m. ET / 8:15 - 9:30 p.m. PT. The second jump will take place during Part Two, from 2:00 - 3:30 a.m. ET / 11:00 p.m. - 12:30 a.m. PT.

For additional information on Maddison and Millen and the Red Bull Experiment, please visit www.redbullusa.com and for hi-res images, free for media use, visit www.redbull-photofiles.com. For information on ESPN, please visit www.espnmediazone.com. For information about the Rio, please visit www.riolasvegas.com.