Progressive Launches Website For Supercross Fans
HoleshotHeaven.com, Loaded With Original Supercross Content, Including Sneak Peaks into Riders’ Home Garages, Holeshot Video Replays, 3-D Track Maps and More
MAYFIELD VILLAGE, Ohio (Jan. 11, 2007) — The Progressive Group of Insurance Companies, the nation’s largest motorcycle and third largest car insurance group, today announced the introduction of HoleshotHeaven.com – a new Web site for the millions of Supercross racing enthusiasts across the country.
“As the Official Insurance of Supercross and sponsor of the Holeshot award, we’re thrilled to bring HoleshotHeaven.com to Supercross fans,” said Miriam Deitcher, director of advertising, Progressive. “On the site, fans will find content they can’t get anywhere else like streaming video of every holeshot this season – updated after each race – and exclusive Simon Cudby-produced videos of top Supercross riders showing off their extensive personal car collections. Right now, fans can check out the sweet rides of Nathan Ramsey, Josh Hansen and Ryan Hughes, with more videos to be added throughout the season.”
The site, named for the holeshot, or early lead in a race, features interactive 3-D track maps, exclusive behind-the-scenes event photos, a blog by Steve Bruhn – a professional Supercross spectator – and the Supercross Tour 2007 event and broadcast schedule. New content will be added weekly throughout the season.
For the rookie Supercross fan, HoleshotHeaven.com offers Superpedia: A-Z, an alphabetized listing of Supercross fun facts and terms. There’s also a sweepstakes that fans can enter weekly for a chance to win prizes including a trip for two to the 2007 Supercross U.S. Open in Las Vegas.
In October 2006, Progressive, the Official Insurance of Amp’d Mobile Supercross, announced that it is returning as the official sponsor of the Holeshot award for the 2006-2007 Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross series, the world’s premier off-road motorcycle racing series. As the holeshot sponsor, Progressive will award prize money to the riders who get the holeshot in each race. This is Progressive’s second consecutive year as a sponsor.
The Progressive Group of Insurance Companies, in business since 1937, ranks third in the nation for auto insurance and number one for motorcycle insurance based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers by phone at 1-800-PROGRESSIVE and online at www.progressivedirect.com through the Progressive Direct® brand. The products and services of the Drive® Group of Progressive Insurance Companies are offered by more than 30,000 independent insurance agencies and online at www.driveinsurance.com through the Drive® Insurance from Progressive brand. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR. More information can be found at www.progressive.com.
