Motocross Display Welcome Addition to Cycle World International Motorcycle Shows

Motocross America Success Forces Expansion of Display

Santa Ana, Calif. – (December 13, 2006) Advanstar Communications, a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, announced today the expansion of the Motocross America display due to overwhelming interest from show attendees.

The display is a unique blend of memorabilia, images, video and motorcycles that helped shape the sport of motocross in America and features elements of the AMA Motorcycle Hall of Fame Museum exhibit of the same name. The results have been overwhelmingly positive, forcing the expansion of the display area for the remaining shows.

“Our goal was to add an element to the show that appealed directly to the motocross enthusiast,” said Jeff D’Entremont, Director of the International Motorcycle Shows for Advanstar.

“There’s few places in the country that you can find such a unique collection of memorabilia and bikes likes these and the feedback has been extremely positive from both guests and the industry. We’re very excited to offer the feature and appreciate the efforts of those involved who have made it possible.”

“The display looks great and the efforts of the show to recognize the history of motocross means a lot to many of us who are very passionate about the sport,” said Rick Doughty of Vintage Iron, who was instrumental in assisting Advanstar in the procurement of many of the bikes in the display. “It was great to finally see the exhibit here in Long Beach and I’m very happy to be a part of it.”

Since its opening the display immediately attracted the attention of show goers and has since been expended by more than 300 square feet. Pedigree bikes like the Ricky Carmichael’s championship 2005 Suzuki RM 250 is in the display compliments of American Suzuki; Jeff Emig’s championship-winning 1996 Kawasaki KX 250 and Carmichael’s Kawasaki KX 125 from his last Lites class championship compliments of Kawasaki Motor Corporation; and Chad Reed’s 2006 YZF 450 Yamaha can be seen hanging in the display compliments of Yamaha Motor Corporation.

Clay Setzer of Flashback Racing, Jamul, Calif., visited the display for the first time in Long Beach and had this to say about his bikes being showcased on tour. "The first words that come to mind are "sensory overload". If you are a motorcycle enthusiast, this is the show you must make!  I've got to say though, the Motocross America display was where I spent most of my time and it’s an exciting glimpse of the evolution of motocross, it’s great to be a part of it!"

The display would not have been possible without the hard work and dedication of the following individuals who share the passion for motocross history and Advanstar would like to recognize the following individuals and corporations for their efforts in creating a tremendously successful display.

AMA Motorcycle Hall of Fame Museum, Mark Medersky
American Suzuki Motor Corporation
AMS Racing, David Boydstrom, Phoenix, Ariz
Brad’s Bikes, Marietta, Georgia
Flashback Racing, Clay Setzer, Jamul, Calif.

Kawasaki Motor Corporation

Vintage Iron, Rick Doughty, Yorba Linda, Calif.

Yamaha Motor Corporation

For more information and sponsorship opportunities for Motocross America ‘The Tour’ log on to www.motorcycleshows.com or contact Ryan Marshall at 714-513-8668.